Internet marketing tips for ACN Communication in New Jersey
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internet marketing promotion advertising, pay per click management, lead generation solutions
Internet marketing tips, ACN Communication, New Jersey

Local methods for New Jersey



Internet marketing tips for ACN Communication in New Jersey

By ArticleArticle911.com
For updates visit the ACN Communication Tips Blog


Are you making money on the internet?


You're doing business in New Jersey or maybe New Jersey is where you live. You're marketing a product or service and you need to sell your product or service to visitors to your site who live in New Jersey and various other states too. You've read that customers are spending money head over heels every day shopping online and you're dead set on figuring out how you can get your share of the pie.

True Statement #1 People do make good money on the web, but it's probably not you.

True Statement #2 Those that do make the money, are not necessarily brighter than you.

True Statement #3 The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you a person like any of the following?
  • A person involved with ACN Communication
  • An individual reselling someone else's products or services?
  • A small business, with your own products or services?
  • An affiliate, linking to other sites to collect commissions on customers you refer?
  • A network marketer, distributor, or direct sales professional marketing products or services of your 'parent' company?
  • Someone with a garage full of 'stuff' you want to get rid of?
  • A website owner living in New Jersey
  • Or someone thinking about doing one of the above listed items
New Jersey

If you are any of the above types, this article is for you. You are about to discover exactly what to do this year to help ensure that next year your business, website or blog is excedingly profitable.

Internet marketing tips and strategies for ACN Communication...


If you wanted to simplify 'what' the Internet is, you could make a strong case for the argument:
The web is a place to search for stuff
Listen closely to what folks say when they're talking about the internet:
  • "Look what I found online yesterday..."
  • "I'll check MapQuest to find directions..."
  • "Do a Google, and get back to me with on what comes up..."
  • "Yes, I compared 4 like items and found the best buy online at..."

Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers find you. It's a little tedious, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one up and running.


STRATEGY #1

Everyone is talking about blogging, but do you have a blog yourself? A blog (or weblog) is nothing more than a platform for you to blab about what you're involved in... maybe subjects related to your website and company, your industry, or the benefits and endorsements surrounding your various products. Market statewide by focusing on how this all relates to New Jersey or the benefits people from New Jersey might enjoy.

The reason a blog is a must for your web marketing strategy is because it gives you an instant presence on the internet to provide news and information about the things you are doing. Your blog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few well known blogs that offer top notch services. Some are hosted others you can put on your own server.

STRATEGY #2

Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to start is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, ACN Communication, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.

Most site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
  • 91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
  • 94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
  • 40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)

What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.

Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a delivery vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth investigating.


STRATEGY #4

A pay per click search engine marketing campaign will generate more website traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this technique to a continuous flow of highly motivated visitors.

Consider these facts.

A Georgia Tech survey shows that 85% of its respondents discovered websites through search engines and were searching with intent to purchase.

Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.

All these millions are being spent by home run businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5135 on page 754 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.

Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.

There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.

We recommend the following newsletter
(All list members get a free search engine tips PDF)
Pay-Per-Click Search Engine and Marketing Ideas


Here are a few hot search engine techniques and keyword brain storming ideas to get you started:

  1. Sometimes people time in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
  2. Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
  3. Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
  4. Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?



The New Jersey Marketing Secret


Go local. Yes, entrepreneurs from New Jersey search for products and services using "New Jersey" as their keyword. That means you must include search engine ads targeting New Jersey and bid on keyword phrases containing New Jersey.
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The path to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 12 months as you learn the methods. Set a monthly budget that you are comfortable with (perhaps $71 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.


STRATEGY #5

Don't start any other methods until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.






ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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