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internet marketing expert, pay per click search engines, pay per click marketing
Internet marketing tips, Affiliate programs, West Virginia

Localized techniques for West Virginia


Internet marketing tips for Affiliate programs in West Virginia

By ArticleArticle911.com
For updates visit the Affiliate Program Tips Blog



Are you bringing in moola on the net?


You're interested in West Virginia or maybe West Virginia is where you live. You're marketing a product or service and you desire to sell it to visitors to your site who reside in West Virginia and various other places as well. You've read that customers are spending money head over heels every day shopping online and you're commited to learning how you can tap this online market.

Truth #1 People do make good money on the web, but it's most likely not you.

Truth #2 Business owners that do make the money, are not necessarily smarter than you.

Truth #3 What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you any of the following?
  • A person involved with Affiliate programs
  • An individual reselling someone else's products or services?
  • A small business, with your own products or services?
  • An affiliate, linking to other sites to collect commissions on customers you refer?
  • A network marketer, distributor, or direct sales professional marketing products or services of your 'parent' company?
  • Someone with a garage full of 'stuff' you want to get rid of?
  • A web site owner living in West Virginia
  • Or a person thinking about doing one of the above listed items
West Virginia

If any of the above activities sound like you, this article is for you. You are about to be taught exactly what to do this year to help guarantee that next year your business, website or blog is excedingly profitable.

Internet marketing tips and techniques for Affiliate programs...


If you wanted to state simply 'what' the Internet is, you could make a strong case for the following:
The internet is a place to dig up information, products and services
Listen closely to what internet users say when they're talking about the internet:
  • "I'll check MapQuest to find directions..."
  • "Yes, I compared 4 like items and found the best buy online at..."
  • "Let me pull-up the TV guide, I think it's on tonight..."
  • "Welcome onboard, how'd you hear about us? Online?"

Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers find you. It's a little tedious, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one working.


STRATEGY #1

There's no getting around it, you've gotta have your own blog. A blog is nothing more than a platform facilitating you to rattle on about what you might be taking part in... maybe matters related to your business, your industry, or the benefits and recommendations surrounding your various products. Market statewide by focusing on how this all relates to West Virginia or the benefits people from West Virginia might enjoy.

The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the stuff you are doing. Your blog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also consider linking to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few well known blogs that offer affordable services. Some are hosted others you can host.

STRATEGY #2

Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to visit is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Affiliate programs, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.

Most online business owners have learned few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "relationship building" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy stuff on the Internet:
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely hamper your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.

Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a delivery vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth investigating.


STRATEGY #4

A search engine marketing campaign will drive more website targeted traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the biggest majority of website owners ignore this technique to a continuous flow of highly qualified visitors.

Consider these points.

Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.

eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.

All these millions are being spent by home run businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5174 on page 425 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.

The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.

There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.

Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru


Here are a few hot search engine techniques and keyword exploratory ideas to get you thinking:

  1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
  2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
  3. Add plurals: 'protein bar' and 'protein bars'
  4. Use abbreviations and acronyms
  5. Use US and UK spellings
  6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.



The West Virginia Marketing Secret


Go local. Yes, business owners from West Virginia search for things using "West Virginia" as their keyword. That means you must include search ads targeting West Virginia and bid on keyword phrases which have your state: West Virginia.
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The secret to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 7 months as you learn the ropes. Set a reasonable budget that you are comfortable with (perhaps $56 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.


STRATEGY #5

Don't start any other methods until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.





ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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