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Local methods for Washington
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Internet marketing tips for Amazon Herbs in Washington
By ArticleArticle911.com
For updates visit the Amazon Herbs Tips Blog
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Who's making money on the web?
You're seeking information about Washington or maybe Washington is the place you live. You're promoting a product or service and you want to sell it to people who reside in Washington and other states as well. You've read that internet surfers are spending lots of money each day shopping online and you're determined to figure out how you can get your share of the pie.
Fact #1
People do make good money on the web, but it's most likely not you.
Fact #2
Those that do make the money, are not necessarily smarter than you.
Fact #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with Amazon Herbs
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A business owner living in Washington
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Or someone thinking about doing one of the items listed
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If you are any of the above types, this article is for you. You are about to discover step-by-step what to do this year to help ensure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and methods for Amazon Herbs...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the argument:
The internet is a place to dig up things
Listen closely to what many people say when they're talking about the internet:
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"I'll check MapQuest to find directions..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help customers find you. It's a little work, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one working.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services.
Promote your business locally by focusing on how this all relates to Washington or the benefits people from Washington might experience.
The reason a blog is a must for your internet promotion strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the things you are doing. Your blog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few highly popular blogs that offer affordable services. Some are hosted others you can put on your own server.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to start is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Amazon Herbs, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely hamper your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a communication vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth looking into.
STRATEGY #4
A search engine marketing campaign will drive more website traffic at a lower cost than any other form of website marketing. Period. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly qualified visitors.
Consider these facts.
A Georgia Tech survey shows that 85% of its respondents discovered websites through search engines and were searching with intent to purchase.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
All these millions are being spent by small businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5499 on page 637 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)
Here are a few hot search engine suggestions and keyword discovery ideas to get you going:
- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
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The Washington Marketing Winning idea
Go local. Yes, business owners from Washington search for stuff to buy using "Washington" as their keyword. That means you must include search ads targeting Washington and bid on keyword phrases which have your state: Washington.
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The secret to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 8 months as you learn the rules. Set a reasonable budget that you are comfortable with (perhaps $57 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other methods until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
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