Internet marketing tips for AmeriPlan USA in Connecticut
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internet marketing for small business, sales lead generation, lead generation solutions
Internet marketing tips, AmeriPlan USA, Connecticut

Localized methods for Connecticut



Internet marketing tips for AmeriPlan USA in Connecticut

By ArticleArticle911.com
For updates visit the AmeriPlan USA Tips Blog

Are people earning cash on the net?


You're interested in Connecticut or maybe Connecticut is where you reside. You're promoting a product or service and you wish to promote your product or service to visitors to your site who reside in Connecticut and other places as well. You've read that consumers are spending lots of money every day shopping online and you're commited to learning how you can tap this online market.

Truth #1 People do make good money on the web, but it's most likely not you.

Truth #2 Those that do make the money, are not necessarily more web savvy than you.

Truth #3 Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you a person like any of the following?
  • A person involved with AmeriPlan USA
  • An individual reselling someone else's products or services?
  • A small business, with your own products or services?
  • An affiliate, linking to other sites to collect commissions on customers you refer?
  • A network marketer, distributor, or direct sales professional marketing products or services of your 'parent' company?
  • Someone with a garage full of 'stuff' you want to get rid of?
  • A business owner living in Connecticut
  • Or an individual thinking about doing one of the items listed
Connecticut

If the things we've listed above remind you of yourself, this article is for you. You are about to discover exactly what to do this year to help guarantee that next year your business, website or blog is more profitable.

Internet marketing tips and methods for AmeriPlan USA...


If you wanted to clarify 'what' the Internet is, you could make a strong case for the argument:
The net is a place to dig up things
Listen closely to what internet users say when they're talking about the net:
  • "Do a Google, and get back to me with on what comes up..."
  • "Yes, I compared 4 like items and found the best buy online at..."
  • "After a little research I found exactly what I needed..."
  • "Let me pull-up the TV guide, I think it's on tonight..."

Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers find you. It's a little more effort, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one working.


STRATEGY #1

There's no getting around it, you've gotta have your own blog. A blog (or weblog) is nothing more than a platform facilitating you to blab about what you're taking part in... perhaps subjects related to your products and services, your industry, or the benefits and testimonials surrounding your products and services. Market statewide by focusing on how this all relates to Connecticut or the benefits people from Connecticut might enjoy.

The reason a blog or weblog is a must for your online promotion strategy is because it gives you an instant voice on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also consider linking to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.

Need advice? Here are links to a few highly popular blogs that offer top notch services. Some are hosted others you can host.

STRATEGY #2

Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, AmeriPlan USA, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.

Most website owners have learned few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "dating" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy products or services on the Internet:
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely cut back your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.

Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a marketing vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth looking into.


STRATEGY #4

A search engine marketing campaign will drive more website targeted traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this route to a continuous flow of highly qualified visitors.

Consider these facts.

Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.

eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.

All these millions are being spent by entrepreneurial businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5165 on page 305 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.

Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.

With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.

There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.

Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html


Here are a few hot search engine tips and keyword brain storming ideas to get you thinking:

  1. If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
  2. Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

    Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
  3. Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.



The Connecticut Marketing Winning idea


Go local. Yes, business owners from Connecticut search for stuff to buy using "Connecticut" as their keyword. That means you must include listings targeting Connecticut and bid on keyword phrases which have your state: Connecticut.
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The path to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 6 months as you learn the rules. Set a reasonable budget that you are comfortable with (perhaps $90 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.


STRATEGY #5

Don't start any other methods until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.






ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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