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State specific strategies for Alaska
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Internet marketing tips for Arbonne in Alaska
By ArticleArticle911.com
For updates visit the Arbonne Tips Blog
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Are people earning money on the net?
You're seeking information about Alaska or maybe Alaska is where you reside. You're selling a product or service and you wish to promote it to visitors to your site who live in Alaska and other places too. You've read that consumers are spending money head over heels each day shopping online and you're dead set on figuring out how you can earn money from the internet.
Truth #1
People do make a sizable income from their website, but it's most likely not you.
Truth #2
Site owners that do make the money, are not necessarily smarter than you.
Truth #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with Arbonne
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A distributor, or network marketer representing products or services?
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An average "joe" with a garage packed with 'junk' you want sell?
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A small business owner, with your own merchandise?
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A reseller of products or services provided by another source?
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Someone pursuing associate or affiliate programs online?
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A business owner living in Alaska
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Or an individual thinking about doing one of the items listed
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If any of the above activities sound like you, this article is for you. You are about to be taught precisely what to do this year to help guarantee that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and methods for Arbonne...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the statement:
The web is a place to dig up things
Listen closely to what many people say when they're talking about the web:
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"I'll check MapQuest to find directions..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help them find you. It's a little work, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one up and running.
STRATEGY #1
There's no getting around it, you've gotta have your own blog. A blog is nothing more than a platform facilitating you to rattle on about what you might be taking part in... maybe matters related to your business, your industry, or the benefits and recommendations surrounding your various products.
Promote your business locally by focusing on how this all relates to Alaska or the benefits people from Alaska might enjoy.
The reason a blog is a must for your internet marketing strategy is because it gives you an instant presence on the internet to provide news and information about the activities you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few well known blogs that offer quality services. Some are hosted others you can host.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Arbonne, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.
Most website owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a delivery vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth investigating.
STRATEGY #4
A search engine marketing campaign will generate more website prospects and customer traffic at a lower investment than any other form of website marketing. Without question. Yet the overwhelming majority of website owners ignore this technique to a continuous flow of highly motivated visitors.
Consider these points.
Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.
eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.
All these millions are being spent by home run businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5124 on page 418 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few very useful search engine tips and keyword discovery ideas to get you going:
- If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
- Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
- Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
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The Alaska Marketing Strategy
Go local. Yes, entrepreneurs from Alaska search for stuff to buy using "Alaska" as their keyword. That means you must include search ads targeting Alaska and bid on keyword phrases which have your state: Alaska.
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The secret to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 10 months as you learn the methods. Set a consistent budget that you are comfortable with (perhaps $43 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other methods until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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