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State specific methods for Rhode Island
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Who's making revenue on the net?
You're interested in Rhode Island or maybe Rhode Island is the place you reside. You're promoting a product or service and you want to promote it to people who live in Rhode Island and other states as well. You've read that consumers are spending money head over heels every day shopping online and you're dead set on figuring out how you can get your share of the pie.
True Statement #1
People do make a lot of money online, but it's likely not you.
True Statement #2
Site owners that do make the money, are not necessarily smarter than you.
True Statement #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with Binney & Smith At Home
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A web site owner living in Rhode Island
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Or an individual thinking about doing one of the above listed items
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If the things we've listed above remind you of yourself, this article is for you. You are about to discover precisely what to do this year to help guarantee that next year your business, website or blog is excedingly profitable.
Internet marketing tips and methods for Binney & Smith At Home...
If you wanted to state simply 'what' the Internet is, you could make a strong case for the argument:
The internet is a place to dig up things
Listen closely to what internet users say when they're talking about the net:
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"I'll check MapQuest to find directions..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help them find you. It's a little tedious, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one up and running.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services.
Go local by focusing on how this all relates to Rhode Island or the benefits people from Rhode Island might experience.
The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant voice on the internet to provide news and information about the activities you are doing. Your blog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few premier blogs that offer affordable services. Some are hosted others you can host.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to start is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags apply to marketing, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Binney & Smith At Home, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most web site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely cut back your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a communication vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth learning about.
STRATEGY #4
A search engine marketing campaign will generate more website prospects and customer traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the vast majority of website owners ignore this technique to a continuous flow of highly qualified visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by entrepreneurial businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5077 on page 319 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)
Here are a few hot search engine techniques and keyword exploratory ideas to get you thinking:
- On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
- FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
- There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.
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The Rhode Island Marketing Winning idea
Go local. Yes, entrepreneurs from Rhode Island search for things using "Rhode Island" as their keyword. That means you must include listings targeting Rhode Island and bid on keyword phrases which have your state: Rhode Island.
Ad Calculator
A straightforward and easy-to-use tool, but incredibly powerful in the hands of the serious Internet marketer. Ad Calculator calculates the maximum you should pay per click, or per thousand impressions ("CPM"), for any of your advertising campaigns. (Exclusive Product) |
Click/Counter Tracker PHP Script
A simple but powerful script that allows you to track how many clicks each of your ads receives as well as the number of visitors to your web pages. (Exclusive Product) |
Image Protection Rocket
Image Protection Rocket can stop people copying your images, prevents right-click in user's web browsers, and also offers a premier bandwidth protection ("anti leech"). (Exclusive Product) |
CBRocket PHP Script
Allow visitors to search ClickBank from your site. Display the latest ClickBank products (download *ALL* the latest data with the click of a mouse button). Show targeted ads on your web pages, and more! (Exclusive Product) |
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The quickest way to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 5 months as you learn the rules. Set a consistent budget that you are comfortable with (perhaps $84 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other methods until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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