[CaRP] XML error: junk after document element at line 1
|
|
Local methods for Colorado
|
|
Internet marketing tips for Body Wise in Colorado
By ArticleArticle911.com
For updates visit the Body Wise Tips Blog
|
Are you taking in money on the web?
You're interested in Colorado or maybe Colorado is where you reside. You're marketing a product or service and you desire to market it to visitors to your site who live in Colorado and other places as well. You've read that customers are spending money head over heels every day shopping online and you're determined to figure out how you can get your share of the pie.
Fact #1
People do make a lot of money online, but it's probably not you.
Fact #2
Business owners that do make the money, are not necessarily more web savvy than you.
Fact #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
-
A person involved with Body Wise
-
A distributor, or network marketer representing products or services?
-
An average "joe" with a garage packed with 'junk' you want sell?
-
A small business owner, with your own merchandise?
-
A reseller of products or services provided by another source?
-
Someone pursuing associate or affiliate programs online?
-
A website owner living in Colorado
-
Or a small business owner thinking about doing one of the items listed
|
|
If you are any of the above types, this article is for you. You are about to learn exactly what to do this year to help assure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and methods for Body Wise...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the statement:
The net is a place to dig up things
Listen closely to what internet users say when they're talking about the net:
-
"Do a Google, and get back to me with on what comes up..."
-
"Yes, I compared 4 like items and found the best buy online at..."
-
"After a little research I found exactly what I needed..."
-
"Let me pull-up the TV guide, I think it's on tonight..."
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help them find you. It's a little harder, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one working.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services.
Promote your business locally by focusing on how this all relates to Colorado or the benefits people from Colorado might experience.
The reason a blog or weblog is a must for your web marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few highly popular blogs that offer quality services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags apply to marketing, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Body Wise, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most web site owners have discovered few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
-
People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
-
People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
-
91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
-
94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a delivery vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth looking into.
STRATEGY #4
A pay per click search engine marketing campaign will generate more website traffic at a lower investment than any other form of website marketing. Period. Yet the vast majority of website owners ignore this route to a continuous flow of highly targeted visitors.
Consider these statistics.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by home run businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5858 on page 528 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)
Here are a few expert search engine tips and keyword exploratory ideas to get you thinking:
- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
|
The Colorado Marketing Strategy
Go local. Yes, entrepreneurs from Colorado search for products and services using "Colorado" as their keyword. That means you must include search ads targeting Colorado and bid on keyword phrases containing Colorado.
The quickest way to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 6 months as you learn the rules. Set a monthly budget that you are comfortable with (perhaps $81 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other techniques until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
|
ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
|
© Copyright 2005 by
ArticleArticle911.com
or article author
Top of Page
|
|
|
|
Email Leads that are targeted for use by home business and MLM professionals and network marketers are the focus of this new venture. An affiliate program that pays 150% more than most competitors ha...
The initial Forum webcast, co-sponsored by ClearSaleing and Search Marketing Now, began the process of defining attribution management practices and methodologies. (PRWeb Nov 19, 2008)
Read th...
In the next installment of Tim Sales' monthly MLM training calls he will train on how to deliver presentations to one or one hundred with ease and how to keep your prospect's attention focus...
New RSS feed generator creates instant theme-based content for your website. Improve your site ranking in all search engines. Built-In keyword tracking tells you exactly how many site visitors each of your pages are generating...
|
|
