Internet marketing tips for Body Wise in Kansas
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web site promotion internet marketing, google pay per click, best pay per click
Internet marketing tips, Body Wise, Kansas

Localized techniques for Kansas



Internet marketing tips for Body Wise in Kansas

By ArticleArticle911.com
For updates visit the Body Wise Tips Blog

Are you pulling in revenue online?


You're doing business in Kansas or perhaps Kansas is the place you reside. You're selling a product or service and you desire to market it to people who live in Kansas and various other places too. You've read that internet surfers are spending money head over heels each day shopping online and you're commited to learning how you can earn money from the internet.

True Statement #1 People do make a lot of money online, but it's likely not you.

True Statement #2 Site owners that do make the money, are not necessarily more web savvy than you.

True Statement #3 What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you any of the following?
  • A person involved with Body Wise
  • A distributor, or network marketer representing products or services?
  • An average "joe" with a garage packed with 'junk' you want sell?
  • A small business owner, with your own merchandise?
  • A reseller of products or services provided by another source?
  • Someone pursuing associate or affiliate programs online?
  • A business owner living in Kansas
  • Or someone thinking about doing one of the items listed
Kansas

If you are any of the above types, this article is for you. You are about to discover exactly what to do this year to help ensure that next year your business, website or blog is enjoyably profitable.

Internet marketing tips and methods for Body Wise...


If you wanted to simplify 'what' the Internet is, you could make a strong case for the statement:
The net is a place to search for stuff
Listen closely to what people say when they're talking about the web:
  • "I'll check MapQuest to find directions..."
  • "Yes, I compared 4 like items and found the best buy online at..."
  • "Let me pull-up the TV guide, I think it's on tonight..."
  • "Welcome onboard, how'd you hear about us? Online?"

Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help internet users find you. It's a little tedious, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one up and running.


STRATEGY #1

Everyone is talking about blogging, but do you have a blog yourself? A blog is nothing more than a platform for you to speak about what you're taking part in... perhaps topics related to your products and services, your profession, or the benefits and recommendations surrounding your various products. Promote your business locally by focusing on how this all relates to Kansas or the benefits people from Kansas might enjoy.

The reason a blog is a must for your web promotion strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also consider linking to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few premier blogs that offer affordable services. Some are hosted others you can host.

STRATEGY #2

Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to visit is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Body Wise, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.

Most site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy stuff on the Internet:
  • People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
  • People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
  • 91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)

What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.

Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a communication vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth investigating.


STRATEGY #4

A pay per click search engine marketing campaign will create more website prospects and customer traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this technique to a continuous flow of highly targeted visitors.

Consider these statistics.

A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.

eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.

All these millions are being spent by small businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5582 on page 322 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.

Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.

With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.

There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.

Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)


Here are a few hot search engine tips and keyword exploratory ideas to get you going:

  1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
  2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
  3. Add plurals: 'protein bar' and 'protein bars'
  4. Use abbreviations and acronyms
  5. Use US and UK spellings
  6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.



The Kansas Marketing Winning idea


Go local. Yes, entrepreneurs from Kansas search for things using "Kansas" as their keyword. That means you must include search engine ads targeting Kansas and bid on keyword phrases which have your state: Kansas.


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The path to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 8 months as you learn the rules. Set a reasonable budget that you are comfortable with (perhaps $46 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.


STRATEGY #5

Don't start any other techniques until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.






ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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