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State specific techniques for California
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Internet marketing tips for CUTCO in California
By ArticleArticle911.com
For updates visit the CUTCO Tips Blog
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Who's making cash online?
You're doing business in California or maybe California is where you reside. You're selling a product or service and you need to promote it to people who live in California and various other places as well. You've read that customers are spending money head over heels each day shopping online and you're commited to learning how you can get your share of the pie.
True Statement #1
People do make good money on the web, but it's most likely not you.
True Statement #2
Business owners that do make the money, are not necessarily more web savvy than you.
True Statement #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with CUTCO
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A web site owner living in California
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Or a small business owner thinking about doing one of the items listed
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If you are any of the above types, this article is for you. You are about to be taught precisely what to do this year to help ensure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and methods for CUTCO...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the argument:
The web is a place to search for information, products and services
Listen closely to what folks say when they're talking about the internet:
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"Look what I found online yesterday..."
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"I'll check MapQuest to find directions..."
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"Do a Google, and get back to me with on what comes up..."
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"Yes, I compared 4 like items and found the best buy online at..."
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help them find you. It's a little work, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one mastered.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog is nothing more than a forum helping you to rattle on about what you might be interested in... perhaps topics related to your business, your industry, or the benefits and customer stories surrounding your products and services.
Market statewide by focusing on how this all relates to California or the benefits people from California might experience.
The reason a blog is a must for your internet campaign strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the stuff you are doing. Your blog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few well known blogs that offer top notch services. Some are hosted others you can host.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, CUTCO, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most website owners have learned few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy stuff on the Internet:
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
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A recently conducted a study on E-mail Newsletter readers and concluded newsletters "create much more of a bond between user and company than a website can"... (Source: The Neilson Norman Group)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely hamper your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a communication vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth learning about.
STRATEGY #4
A search engine marketing campaign will create more website targeted traffic at a lower investment than any other form of website marketing. Without question. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly targeted visitors.
Consider these facts.
Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.
eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.
All these millions are being spent by entrepreneurial businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5691 on page 737 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few expert search engine tips and keyword exploratory ideas to get you thinking:
- If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
- Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
- Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
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The California Marketing Secret
Go local. Yes, business owners from California search for things using "California" as their keyword. That means you must include search engine ads targeting California and bid on keyword phrases containing California.
The quickest way to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 8 months as you learn the methods. Set a monthly budget that you are comfortable with (perhaps $52 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other techniques until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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