Internet marketing tips for CUTCO in Minnesota
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internet marketing business, google pay per click, lead generation systems
Internet marketing tips, CUTCO, Minnesota

Local methods for Minnesota



Internet marketing tips for CUTCO in Minnesota

By ArticleArticle911.com
For updates visit the CUTCO Tips Blog

Who's earning moola on the internet?


You're seeking information about Minnesota or maybe Minnesota is the place you reside. You're selling a product or service and you wish to market your product or service to people who reside in Minnesota and other places as well. You've read that internet surfers are spending lots of money every day shopping online and you're determined to figure out how you can tap this online market.

Fact #1 People do make a sizable income from their website, but it's most likely not you.

Fact #2 Those that do make the money, are not necessarily smarter than you.

Fact #3 The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you any of the following?
  • A person involved with CUTCO
  • An individual reselling someone else's products or services?
  • A small business, with your own products or services?
  • An affiliate, linking to other sites to collect commissions on customers you refer?
  • A network marketer, distributor, or direct sales professional marketing products or services of your 'parent' company?
  • Someone with a garage full of 'stuff' you want to get rid of?
  • A web site owner living in Minnesota
  • Or an individual thinking about doing one of the above listed items
Minnesota

If any of the above activities sound like you, this article is for you. You are about to be taught step-by-step what to do this year to help assure that next year your business, website or blog is more profitable.

Internet marketing tips and methods for CUTCO...


If you wanted to simplify 'what' the Internet is, you could make a strong case for the following:
The internet is a place to dig up information, products and services
Listen closely to what folks say when they're talking about the internet:
  • "After a little research I found exactly what I needed..."
  • "Let me pull-up the TV guide, I think it's on tonight..."
  • "Yea, $20 bucks on eBay, can you believe it..."
  • "Welcome onboard, how'd you hear about us? Online?"

Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers and prospects find you. It's a little work, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one mastered.


STRATEGY #1

There's no getting around it, you've gotta have your own blog. A blog (or weblog) is little more than a platform helping you to yack away about what you're taking part in... maybe things related to your business, your industry, or the benefits and testimonials surrounding your products and services. Go local by focusing on how this all relates to Minnesota or the benefits people from Minnesota might enjoy.

The reason a blog is a must for your online promotion strategy is because it gives you an instant presence on the internet to provide news and information about the activities you are doing. Your blog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get registered in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also consider linking to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.

Need advice? Here are links to a few premier blogs that offer quality services. Some are hosted others you can host.

STRATEGY #2

Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to visit is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, CUTCO, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.

Most online business owners have learned few people purchase anything on that first visit. How often has anyone ordered or even communicated with you from your site? It takes a bit more "relationship building" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
  • 40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
  • People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
  • 91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)

What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely cut back your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.

Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a communication vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth looking into.


STRATEGY #4

A search engine marketing campaign will generate more website traffic at a lower cost than any other form of website marketing. Period. Yet the vast majority of website owners ignore this route to a continuous flow of highly targeted visitors.

Consider these statistics.

Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.

eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.

All these millions are being spent by home run businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5775 on page 599 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.

With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.

The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.

There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.

We recommend the following newsletter
(All list members get a free search engine tips PDF)
Pay-Per-Click Search Engine and Marketing Ideas


Here are a few hot search engine techniques and keyword exploratory ideas to get you thinking:

  1. Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  2. Remember that people search by typing in more than one word:
  3. The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  4. Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  5. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.



The Minnesota Marketing Strategy


Go local. Yes, people from Minnesota search for products and services using "Minnesota" as their keyword. That means you must include listings targeting Minnesota and bid on keyword phrases which have your state: Minnesota.


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The quickest way to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 9 months as you learn the methods. Set a monthly budget that you are comfortable with (perhaps $81 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.


STRATEGY #5

Don't start any other strategies until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.






ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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