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State specific techniques for Alabama
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Internet marketing tips for Carico in Alabama
By ArticleArticle911.com
For updates visit the Carico Tips Blog
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Are you pulling in cash on the internet?
You're doing business in Alabama or perhaps Alabama is where you reside. You're marketing a product or service and you need to sell your product or service to customers who live in Alabama and other places too. You've read that customers are spending lots of money each day shopping online and you're commited to learning how you can earn money from the internet.
Truth #1
People do make good money on the web, but it's probably not you.
Truth #2
Business owners that do make the money, are not necessarily brighter than you.
Truth #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with Carico
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A website owner living in Alabama
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Or a small business owner thinking about doing one of the items listed
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If the things we've listed above remind you of yourself, this article is for you. You are about to discover exactly what to do this year to help ensure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and strategies for Carico...
If you wanted to state simply 'what' the Internet is, you could make a strong case for the statement:
The internet is a place to find things
Listen closely to what internet users say when they're talking about the net:
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"Look what I found online yesterday..."
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"I'll check MapQuest to find directions..."
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"Do a Google, and get back to me with on what comes up..."
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"Yes, I compared 4 like items and found the best buy online at..."
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers find you. It's a little more effort, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one mastered.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services.
Market statewide by focusing on how this all relates to Alabama or the benefits people from Alabama might experience.
The reason a blog is a must for your internet campaign strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the stuff you are doing. Your blog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few well known blogs that offer affordable services. Some are hosted others you can put on your own server.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to start is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Carico, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most web site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a marketing vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth learning about.
STRATEGY #4
A search engine marketing campaign will drive more website targeted traffic at a lower investment than any other form of website marketing. Without question. Yet the vast majority of website owners ignore this path to a continuous flow of highly targeted visitors.
Consider these facts.
A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.
eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.
All these millions are being spent by home run businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5246 on page 601 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html
Here are a few expert search engine tips and keyword exploratory ideas to get you thinking:
- Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
- Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
- Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
- "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.
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The Alabama Marketing Secret
Go local. Yes, entrepreneurs from Alabama search for stuff to buy using "Alabama" as their keyword. That means you must include listings targeting Alabama and bid on keyword phrases which have your state: Alabama.
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The secret to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 8 months as you learn the ropes. Set a monthly budget that you are comfortable with (perhaps $50 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.
STRATEGY #5
Don't start any other methods until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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