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Internet marketing tips for Carico in Nevada
By ArticleArticle911.com
For updates visit the Carico Tips Blog
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Who's taking in money on the web?
You're doing business in Nevada or perhaps Nevada is the state you reside. You're promoting a product or service and you desire to sell your product or service to people who live in Nevada and other locations too. You've read that customers are spending lots of money every day shopping online and you're commited to learning how you can get your share of the pie.
Fact #1
People do make a lot of money online, but it's probably not you.
Fact #2
Business owners that do make the money, are not necessarily smarter than you.
Fact #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you any of the following?
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A person involved with Carico
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A distributor, or network marketer representing products or services?
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An average "joe" with a garage packed with 'junk' you want sell?
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A small business owner, with your own merchandise?
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A reseller of products or services provided by another source?
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Someone pursuing associate or affiliate programs online?
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A website owner living in Nevada
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Or a person thinking about doing one of the items listed
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If the things we've listed above remind you of yourself, this article is for you. You are about to discover step-by-step what to do this year to help assure that next year your business, website or blog is excedingly profitable.
Internet marketing tips and techniques for Carico...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the statement:
The web is a place to find information, products and services
Listen closely to what folks say when they're talking about the net:
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"I'll check MapQuest to find directions..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help them find you. It's a little tedious, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one up and running.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog is nothing more than a forum helping you to rattle on about what you might be interested in... perhaps topics related to your business, your industry, or the benefits and customer stories surrounding your products and services.
Go by focusing on how this all relates to Nevada or the benefits people from Nevada might experience.
The reason a blog is a must for your online marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog or weblog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few well known blogs that offer top notch services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Carico, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.
Most online business owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even communicated with you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely cut back your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a delivery vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth investigating.
STRATEGY #4
A search engine marketing campaign will create more website prospects and customer traffic at a lower cost than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this technique to a continuous flow of highly qualified visitors.
Consider these points.
A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.
eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.
All these millions are being spent by home run businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5635 on page 500 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
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Click link below for details on joining list
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Here are a few very useful search engine tips and keyword discovery ideas to get you going:
- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
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The Nevada Marketing Strategy
Go local. Yes, entrepreneurs from Nevada search for things using "Nevada" as their keyword. That means you must include search engine ads targeting Nevada and bid on keyword phrases containing Nevada.
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The secret to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 7 months as you learn the rules. Set a reasonable budget that you are comfortable with (perhaps $40 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other methods until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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