Warning: include() [function.include]: open_basedir restriction in effect. File(/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php) is not within the allowed path(s): (/home/dhollings/:/tmp:/var/tmp:/usr/local/lib/php/) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Charmelle-in-Pennsylvania--.html on line 86
Warning: include(/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php) [function.include]: failed to open stream: Operation not permitted in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Charmelle-in-Pennsylvania--.html on line 86
Warning: include() [function.include]: Failed opening '/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php' for inclusion (include_path='.:/usr/local/lib/php:/php/includes') in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Charmelle-in-Pennsylvania--.html on line 86
|
|
State specific strategies for Pennsylvania
|
|
Internet marketing tips for Charmelle in Pennsylvania
By ArticleArticle911.com
For updates visit the Charmelle Tips Blog
|
Are people bringing in moola on the internet?
You're interested in Pennsylvania or maybe Pennsylvania is the state you reside. You're selling a product or service and you want to sell your product or service to visitors to your site who reside in Pennsylvania and various other states as well. You've read that customers are spending lots of money each day shopping online and you're dead set on figuring out how you can get your share of the pie.
Truth #1
People do make a lot of money online, but it's most likely not you.
Truth #2
Site owners that do make the money, are not necessarily more web savvy than you.
Truth #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
-
A person involved with Charmelle
-
A distributor, or network marketer representing products or services?
-
An average "joe" with a garage packed with 'junk' you want sell?
-
A small business owner, with your own merchandise?
-
A reseller of products or services provided by another source?
-
Someone pursuing associate or affiliate programs online?
-
A website owner living in Pennsylvania
-
Or a small business owner thinking about doing one of the above
|
|
If the things we've listed above remind you of yourself, this article is for you. You are about to discover exactly what to do this year to help assure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and strategies for Charmelle...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the following:
The internet is a place to find information, products and services
Listen closely to what people say when they're talking about the web:
-
"I'll check MapQuest to find directions..."
-
"Yes, I compared 4 like items and found the best buy online at..."
-
"Let me pull-up the TV guide, I think it's on tonight..."
-
"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help them find you. It's a little tedious, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one up and running.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog (or weblog) is nothing more than a platform for you to blab about what you're involved in... maybe subjects related to your website and company, your industry, or the benefits and endorsements surrounding your various products.
Go local by focusing on how this all relates to Pennsylvania or the benefits people from Pennsylvania might experience.
The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant voice on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few highly popular blogs that offer top notch services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to explore is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags work, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Charmelle, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most online business owners have discovered few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
-
People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
-
People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
-
91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
-
94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely hamper your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a marketing vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth investigating.
STRATEGY #4
A pay per click search engine marketing campaign will generate more website traffic at a lower cost than any other form of website marketing. Period. Yet the biggest majority of website owners ignore this technique to a continuous flow of highly targeted visitors.
Consider these statistics.
A Georgia Tech survey shows that 85% of its respondents discovered websites through search engines and were searching with intent to purchase.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
All these millions are being spent by home run businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5017 on page 379 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few expert search engine techniques and keyword brain storming ideas to get you thinking:
- Sometimes people time in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
- Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
- Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
- Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?
|
The Pennsylvania Marketing Secret
Go local. Yes, business owners from Pennsylvania search for products and services using "Pennsylvania" as their keyword. That means you must include search ads targeting Pennsylvania and bid on keyword phrases which have your state: Pennsylvania.
Warning: mysql_connect() [function.mysql-connect]: Access denied for user 'root'@'localhost' (using password: YES) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfutil.inc.php on line 58
ERROR: Access denied for user 'root'@'localhost' (using password: YES)
Warning: mysql_query() [function.mysql-query]: Access denied for user 'apache'@'localhost' (using password: NO) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfmini.php on line 104
Warning: mysql_query() [function.mysql-query]: A link to the server could not be established in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfmini.php on line 104
Warning: mysql_close(): supplied argument is not a valid MySQL-Link resource in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfutil.inc.php on line 78
ERROR: SELECT COUNT(*) FROM tcbfeed WHERE ( ( fkey2 LIKE '% cf %' ) OR ( fkey2 LIKE '% search %' ) OR ( fkey2 LIKE '% engine %' ) OR ( fkey2 LIKE '% optimization %' ) OR ( fkey2 LIKE '% a2k %' ) ) ;
ERROR: 1045: Access denied for user 'apache'@'localhost' (using password: NO)
|
The secret to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 6 months as you learn the rules. Set a reasonable budget that you are comfortable with (perhaps $52 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other methods until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
|
ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
|
© Copyright 2005 by
ArticleArticle911.com
or article author
Top of Page
|
|
|
Warning: require_once() [function.require-once]: open_basedir restriction in effect. File(/home/sites/dhollings/articlearticle911.com/news_about/carp.php) is not within the allowed path(s): (/home/dhollings/:/tmp:/var/tmp:/usr/local/lib/php/) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Charmelle-in-Pennsylvania--.html on line 552
Warning: require_once(/home/sites/dhollings/articlearticle911.com/news_about/carp.php) [function.require-once]: failed to open stream: Operation not permitted in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Charmelle-in-Pennsylvania--.html on line 552
Fatal error: require_once() [function.require]: Failed opening required '/home/sites/dhollings/articlearticle911.com/news_about/carp.php' (include_path='.:/usr/local/lib/php:/php/includes:../:../../:../../../:../../../../:../../../../../') in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Charmelle-in-Pennsylvania--.html on line 552
| |
