Internet marketing tips for Country Bunny Bath and Body in Arkansas
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internet marketing seo, web site promotion tips, pay per click engines
Internet marketing tips, Country Bunny Bath and Body, Arkansas

Localized methods for Arkansas



Internet marketing tips for Country Bunny Bath and Body in Arkansas

By ArticleArticle911.com
For updates visit the Country Bunny Bath and Body Tips Blog

Are you taking in cash on the internet?


You're doing business in Arkansas or maybe Arkansas is the place you live. You're marketing a product or service and you wish to sell your product or service to customers who reside in Arkansas and various other locations too. You've read that internet surfers are spending lots of money every day shopping online and you're dead set on figuring out how you can tap this online market.

Truth #1 People do make a lot of money online, but it's most likely not you.

Truth #2 Those that do make the money, are not necessarily smarter than you.

Truth #3 What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you any of the following?
  • A person involved with Country Bunny Bath and Body
  • A distributor, or network marketer representing products or services?
  • An average "joe" with a garage packed with 'junk' you want sell?
  • A small business owner, with your own merchandise?
  • A reseller of products or services provided by another source?
  • Someone pursuing associate or affiliate programs online?
  • A web site owner living in Arkansas
  • Or a small business owner thinking about doing one of the items listed
Arkansas

If the things we've listed above remind you of yourself, this article is for you. You are about to be taught precisely what to do this year to help ensure that next year your business, website or blog is excedingly profitable.

Internet marketing tips and methods for Country Bunny Bath and Body...


If you wanted to simplify 'what' the Internet is, you could make a strong case for the following:
The internet is a place to find things
Listen closely to what internet users say when they're talking about the internet:
  • "Look what I found online yesterday..."
  • "I'll check MapQuest to find directions..."
  • "Do a Google, and get back to me with on what comes up..."
  • "Yes, I compared 4 like items and found the best buy online at..."

Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help internet users find you. It's a little tedious, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one mastered.


STRATEGY #1

There's no getting around it, you've gotta have your own blog. A blog (or weblog) is nothing more than a platform facilitating you to blab about what you're taking part in... perhaps subjects related to your products and services, your industry, or the benefits and testimonials surrounding your products and services. Go local by focusing on how this all relates to Arkansas or the benefits people from Arkansas might experience.

The reason a blog is a must for your web promotion strategy is because it gives you an instant voice on the internet to provide news and information about the stuff you are doing. Your blog or weblog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few premier blogs that offer quality services. Some are hosted others you can host.

STRATEGY #2

Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to explore is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Country Bunny Bath and Body, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.

Most site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even communicated with you from your site? It takes a bit more "relationship building" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy products or services on the Internet:
  • 40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
  • People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
  • 91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)

What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.

Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a marketing vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth investigating.


STRATEGY #4

A search engine marketing campaign will drive more website prospects and customer traffic at a lower cost than any other form of website marketing. Period. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly qualified visitors.

Consider these facts.

A Georgia Tech survey shows that 85% of its respondents discovered websites through search engines and were searching with intent to purchase.

Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.

All these millions are being spent by small businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5759 on page 465 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.

Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.

There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.

We recommend the following newsletter
(All list members get a free search engine tips PDF)
Pay-Per-Click Search Engine and Marketing Ideas


Here are a few expert search engine techniques and keyword exploratory ideas to get you thinking:

  1. When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
  2. Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
  3. Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.



The Arkansas Marketing Secret


Go local. Yes, people from Arkansas search for products and services using "Arkansas" as their keyword. That means you must include search engine ads targeting Arkansas and bid on keyword phrases containing Arkansas.
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The path to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 10 months as you learn the ropes. Set a consistent budget that you are comfortable with (perhaps $72 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.


STRATEGY #5

Don't start any other methods until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.






ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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