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Local techniques for Nebraska
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Are you making moola on the web?
You're doing business in Nebraska or perhaps Nebraska is where you reside. You're selling a product or service and you wish to market it to visitors to your site who reside in Nebraska and other locations as well. You've read that customers are spending lots of money each day shopping online and you're determined to figure out how you can tap this online market.
True Statement #1
People do make a sizable income from their website, but it's probably not you.
True Statement #2
Those that do make the money, are not necessarily more web savvy than you.
True Statement #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with Creative Memories
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A distributor, or network marketer representing products or services?
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An average "joe" with a garage packed with 'junk' you want sell?
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A small business owner, with your own merchandise?
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A reseller of products or services provided by another source?
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Someone pursuing associate or affiliate programs online?
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A business owner living in Nebraska
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Or a person thinking about doing one of the above
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If the things we've listed above remind you of yourself, this article is for you. You are about to discover precisely what to do this year to help assure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and techniques for Creative Memories...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the following:
The web is a place to dig up stuff
Listen closely to what folks say when they're talking about the web:
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"I'll check MapQuest to find directions..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers find you. It's a little work, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one working.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog is little more than a forum for you to rattle on about whatever you're interested in... perhaps things related to your business, your industry, or the benefits and recommendations surrounding your merchandise.
Go by focusing on how this all relates to Nebraska or the benefits people from Nebraska might enjoy.
The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few well known blogs that offer quality services. Some are hosted others you can host.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to start is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Creative Memories, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most web site owners have discovered few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a delivery vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth learning about.
STRATEGY #4
A pay per click search engine marketing campaign will drive more website traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the biggest majority of website owners ignore this technique to a continuous flow of highly motivated visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by home run businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5550 on page 560 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html
Here are a few expert search engine techniques and keyword discovery ideas to get you started:
- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
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The Nebraska Marketing Strategy
Go local. Yes, people from Nebraska search for products and services using "Nebraska" as their keyword. That means you must include search engine ads targeting Nebraska and bid on keyword phrases which have your state: Nebraska.
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The path to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 11 months as you learn the methods. Set a reasonable budget that you are comfortable with (perhaps $84 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other strategies until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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