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Localized strategies for New Jersey
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Internet marketing tips for Discovery Toys in New Jersey
By ArticleArticle911.com
For updates visit the Discovery Toys Tips Blog
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Are people earning revenue on the internet?
You're seeking information about New Jersey or maybe New Jersey is the state you reside. You're marketing a product or service and you need to sell your product or service to customers who reside in New Jersey and other locations too. You've read that internet surfers are spending lots of money each day shopping online and you're commited to learning how you can earn money from the internet.
True Statement #1
People do make a lot of money online, but it's likely not you.
True Statement #2
Business owners that do make the money, are not necessarily more web savvy than you.
True Statement #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with Discovery Toys
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A business owner living in New Jersey
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Or a small business owner thinking about doing one of the above listed items
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If you are any of the above types, this article is for you. You are about to learn precisely what to do this year to help guarantee that next year your business, website or blog is more profitable.
Internet marketing tips and methods for Discovery Toys...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the argument:
The web is a place to find stuff
Listen closely to what folks say when they're talking about the internet:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help internet users find you. It's a little tedious, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one up and running.
STRATEGY #1
There's no getting around it, you've gotta have your own blog. A blog (or weblog) is little more than a platform helping you to yack away about what you're taking part in... maybe things related to your business, your industry, or the benefits and testimonials surrounding your products and services.
Market statewide by focusing on how this all relates to New Jersey or the benefits people from New Jersey might enjoy.
The reason a blog or weblog is a must for your internet marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the stuff you are doing. Your blog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few highly popular blogs that offer affordable services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to explore is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags work, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Discovery Toys, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most website owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy stuff on the Internet:
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely hamper your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a marketing vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth learning about.
STRATEGY #4
A pay per click search engine marketing campaign will create more website prospects and customer traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the biggest majority of website owners ignore this path to a continuous flow of highly qualified visitors.
Consider these statistics.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by home run businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5760 on page 551 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.
Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)
Here are a few expert search engine suggestions and keyword discovery ideas to get you going:
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The New Jersey Marketing Winning idea
Go local. Yes, people from New Jersey search for things using "New Jersey" as their keyword. That means you must include listings targeting New Jersey and bid on keyword phrases which have your state: New Jersey.
The quickest way to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 11 months as you learn the methods. Set a monthly budget that you are comfortable with (perhaps $93 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.
STRATEGY #5
Don't start any other strategies until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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