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Local techniques for Oklahoma
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Internet marketing tips for Discovery Toys in Oklahoma
By ArticleArticle911.com
For updates visit the Discovery Toys Tips Blog
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Are people making revenue on the web?
You're interested in Oklahoma or maybe Oklahoma is the state you reside. You're marketing a product or service and you want to sell your product or service to visitors to your site who reside in Oklahoma and various other locations too. You've read that customers are spending lots of money each day shopping online and you're determined to figure out how you can earn money from the internet.
Fact #1
People do make a lot of money online, but it's probably not you.
Fact #2
Business owners that do make the money, are not necessarily brighter than you.
Fact #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with Discovery Toys
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A business owner living in Oklahoma
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Or an individual thinking about doing one of the items listed
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If you are any of the above types, this article is for you. You are about to be taught step-by-step what to do this year to help guarantee that next year your business, website or blog is more profitable.
Internet marketing tips and techniques for Discovery Toys...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the following:
The net is a place to search for information, products and services
Listen closely to what many people say when they're talking about the net:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help internet users find you. It's a little tedious, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one mastered.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog is little more than a forum for you to rattle on about whatever you're interested in... perhaps things related to your business, your industry, or the benefits and recommendations surrounding your merchandise.
Market statewide by focusing on how this all relates to Oklahoma or the benefits people from Oklahoma might enjoy.
The reason a blog or weblog is a must for your internet promotion strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the stuff you are doing. Your blog or weblog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few highly popular blogs that offer affordable services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to start is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags apply to marketing, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Discovery Toys, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most online business owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even communicated with you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy stuff on the Internet:
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People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a marketing vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth investigating.
STRATEGY #4
A search engine marketing campaign will drive more website prospects and customer traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this technique to a continuous flow of highly qualified visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by small businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5513 on page 471 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html
Here are a few expert search engine tips and keyword exploratory ideas to get you going:
- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
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The Oklahoma Marketing Winning idea
Go local. Yes, entrepreneurs from Oklahoma search for things using "Oklahoma" as their keyword. That means you must include listings targeting Oklahoma and bid on keyword phrases containing Oklahoma.
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The quickest way to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 10 months as you learn the rules. Set a reasonable budget that you are comfortable with (perhaps $84 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other techniques until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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