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State specific techniques for South Carolina
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Internet marketing tips for Discovery Toys in South Carolina
By ArticleArticle911.com
For updates visit the Discovery Toys Tips Blog
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Are you taking in money online?
You're seeking information about South Carolina or maybe South Carolina is where you reside. You're marketing a product or service and you want to sell it to visitors to your site who reside in South Carolina and other locations as well. You've read that customers are spending money head over heels each day shopping online and you're dead set on figuring out how you can get your share of the pie.
Truth #1
People do make good money on the web, but it's likely not you.
Truth #2
Those that do make the money, are not necessarily smarter than you.
Truth #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with Discovery Toys
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A website owner living in South Carolina
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Or someone thinking about doing one of the items listed
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If any of the above activities sound like you, this article is for you. You are about to learn precisely what to do this year to help assure that next year your business, website or blog is more profitable.
Internet marketing tips and strategies for Discovery Toys...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the argument:
The web is a place to find stuff
Listen closely to what folks say when they're talking about the net:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help customers find you. It's a little more effort, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one mastered.
STRATEGY #1
There's no getting around it, you've gotta have your own blog. A blog is nothing more than a platform facilitating you to rattle on about what you might be taking part in... maybe matters related to your business, your industry, or the benefits and recommendations surrounding your various products.
Promote your business locally by focusing on how this all relates to South Carolina or the benefits people from South Carolina might experience.
The reason a blog is a must for your web marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few highly popular blogs that offer quality services. Some are hosted others you can host.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to explore is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Discovery Toys, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.
Most web site owners have discovered few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy stuff on the Internet:
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a marketing vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth investigating.
STRATEGY #4
A search engine marketing campaign will drive more website prospects and customer traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this route to a continuous flow of highly qualified visitors.
Consider these statistics.
A Georgia Tech survey shows that 85% of its respondents discovered websites through search engines and were searching with intent to purchase.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
All these millions are being spent by home run businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5104 on page 767 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few very useful search engine suggestions and keyword brain storming ideas to get you going:
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The South Carolina Marketing Winning idea
Go local. Yes, entrepreneurs from South Carolina search for stuff to buy using "South Carolina" as their keyword. That means you must include listings targeting South Carolina and bid on keyword phrases containing South Carolina.
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The secret to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 8 months as you learn the methods. Set a monthly budget that you are comfortable with (perhaps $82 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other strategies until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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