[CaRP] XML error: junk after document element at line 1
|
|
State specific methods for Kentucky
|
|
Internet marketing tips for EcoQuest in Kentucky
By ArticleArticle911.com
For updates visit the EcoQuest Tips Blog
|
Who's making cash on the net?
You're interested in Kentucky or perhaps Kentucky is the place you reside. You're selling a product or service and you need to market your product or service to customers who reside in Kentucky and various other places as well. You've read that internet surfers are spending lots of money every day shopping online and you're dead set on figuring out how you can earn money from the internet.
Truth #1
People do make good money on the web, but it's most likely not you.
Truth #2
Site owners that do make the money, are not necessarily smarter than you.
Truth #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
-
A person involved with EcoQuest
-
A entrepreneurial business, with products or services of your own?
-
Typical homeowner with a garage overflowing with 'stuff' you want sell?
-
A reseller of products or services provided by another source?
-
Someone interested in affiliate programs?
-
An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
-
A business owner living in Kentucky
-
Or a small business owner thinking about doing one of the above
|
|
If the things we've listed above remind you of yourself, this article is for you. You are about to discover exactly what to do this year to help ensure that next year your business, website or blog is more profitable.
Internet marketing tips and methods for EcoQuest...
If you wanted to state simply 'what' the Internet is, you could make a strong case for the argument:
The web is a place to dig up stuff
Listen closely to what internet users say when they're talking about the internet:
-
"Look what I found online yesterday..."
-
"I'll check MapQuest to find directions..."
-
"Do a Google, and get back to me with on what comes up..."
-
"Yes, I compared 4 like items and found the best buy online at..."
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help customers and prospects find you. It's a little work, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one mastered.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services.
Go local by focusing on how this all relates to Kentucky or the benefits people from Kentucky might experience.
The reason a blog is a must for your online promotion strategy is because it gives you an instant presence on the internet to provide news and information about the activities you are doing. Your blog or weblog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few premier blogs that offer top notch services. Some are hosted others you can host.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to explore is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags work, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, EcoQuest, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
-
91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
-
94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
-
40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely cut back your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a communication vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth learning about.
STRATEGY #4
A pay per click search engine marketing campaign will generate more website traffic at a lower investment than any other form of website marketing. Period. Yet the vast majority of website owners ignore this route to a continuous flow of highly motivated visitors.
Consider these statistics.
A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.
eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.
All these millions are being spent by home run businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5006 on page 330 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few expert search engine suggestions and keyword exploratory ideas to get you going:
- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
|
The Kentucky Marketing Strategy
Go local. Yes, entrepreneurs from Kentucky search for things using "Kentucky" as their keyword. That means you must include search ads targeting Kentucky and bid on keyword phrases containing Kentucky.
378 Internet Marketing Predictions!
Discover & Profit from the future of Internet Marketing: Trends,Forecasts,Predictions. |
Inside Internet Marketing
Unconventional Marketing Strategies That Produce Exceptional Results. And It Won't Even Cost You Penny! |
Blueprint For Internet Marketing Success
Succeed Online in One Month or Less: Master Marketers Share Their Methods! |
Writing Markets,Internet Marketing,Tips
Writing, Getting Published, Authors, Poets, Writers, Affiliates, Webmasters - Get Paid - GUARANTEED Markets/Profits. |
|
The secret to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 7 months as you learn the ropes. Set a monthly budget that you are comfortable with (perhaps $51 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.
STRATEGY #5
Don't start any other strategies until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
|
ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
|
© Copyright 2005 by
ArticleArticle911.com
or article author
Top of Page
|
|
|
|
In WirelessGuys integration experience they have not run into many cases where the signal was to strong for the subscriber. The coverage area of Verizon, Sprint, and At&t appeared strong in Mr...
Email Leads that are targeted for use by home business and MLM professionals and network marketers are the focus of this new venture. An affiliate program that pays 150% more than most competitors ha...
The initial Forum webcast, co-sponsored by ClearSaleing and Search Marketing Now, began the process of defining attribution management practices and methodologies. (PRWeb Nov 19, 2008)
Read th...
New RSS feed generator creates instant theme-based content for your website. Improve your site ranking in all search engines. Built-In keyword tracking tells you exactly how many site visitors each of your pages are generating...
|
|
