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State specific techniques for Wisconsin
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Who's pulling in revenue on the net?
You're doing business in Wisconsin or maybe Wisconsin is the state you reside. You're selling a product or service and you want to sell your product or service to people who live in Wisconsin and other places too. You've read that internet surfers are spending money head over heels every day shopping online and you're determined to figure out how you can earn money from the internet.
Truth #1
People do make good money on the web, but it's most likely not you.
Truth #2
Site owners that do make the money, are not necessarily brighter than you.
Truth #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with Global Health Trax
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A business owner living in Wisconsin
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Or a small business owner thinking about doing one of the above
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If the things we've listed above remind you of yourself, this article is for you. You are about to learn step-by-step what to do this year to help ensure that next year your business, website or blog is more profitable.
Internet marketing tips and methods for Global Health Trax...
If you wanted to state simply 'what' the Internet is, you could make a strong case for the following:
The web is a place to dig up stuff
Listen closely to what internet users say when they're talking about the net:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers find you. It's a little tedious, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one up and running.
STRATEGY #1
There's no getting around it, you've gotta have your own blog. A blog is nothing more than a platform facilitating you to rattle on about what you might be taking part in... maybe matters related to your business, your industry, or the benefits and recommendations surrounding your various products.
Go by focusing on how this all relates to Wisconsin or the benefits people from Wisconsin might experience.
The reason a blog is a must for your online marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few premier blogs that offer affordable services. Some are hosted others you can put on your own server.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags apply to marketing, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Global Health Trax, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most web site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy stuff on the Internet:
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a marketing vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth investigating.
STRATEGY #4
A pay per click search engine marketing campaign will drive more website targeted traffic at a lower investment than any other form of website marketing. Period. Yet the biggest majority of website owners ignore this route to a continuous flow of highly motivated visitors.
Consider these statistics.
Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.
eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.
All these millions are being spent by small businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5333 on page 757 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.
Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few very useful search engine tips and keyword discovery ideas to get you going:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
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The Wisconsin Marketing Strategy
Go local. Yes, business owners from Wisconsin search for stuff to buy using "Wisconsin" as their keyword. That means you must include search engine ads targeting Wisconsin and bid on keyword phrases which have your state: Wisconsin.
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The secret to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 8 months as you learn the ropes. Set a monthly budget that you are comfortable with (perhaps $73 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.
STRATEGY #5
Don't start any other methods until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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