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State specific techniques for New Mexico
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Internet marketing tips for Innovage in New Mexico
By ArticleArticle911.com
For updates visit the Innovage Tips Blog
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Who's bringing in revenue on the internet?
You're doing business in New Mexico or maybe New Mexico is the place you live. You're marketing a product or service and you want to market your product or service to customers who reside in New Mexico and other places too. You've read that consumers are spending lots of money every day shopping online and you're dead set on figuring out how you can earn money from the internet.
True Statement #1
People do make good money on the web, but it's probably not you.
True Statement #2
Site owners that do make the money, are not necessarily smarter than you.
True Statement #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you any of the following?
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A person involved with Innovage
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A website owner living in New Mexico
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Or someone thinking about doing one of the above listed items
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If you are any of the above types, this article is for you. You are about to be taught step-by-step what to do this year to help guarantee that next year your business, website or blog is excedingly profitable.
Internet marketing tips and strategies for Innovage...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the following:
The internet is a place to dig up stuff
Listen closely to what people say when they're talking about the web:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help customers and prospects find you. It's a little tedious, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one working.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog is little more than a forum for you to rattle on about whatever you're interested in... perhaps things related to your business, your industry, or the benefits and recommendations surrounding your merchandise.
Market statewide by focusing on how this all relates to New Mexico or the benefits people from New Mexico might enjoy.
The reason a blog is a must for your web campaign strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few well known blogs that offer top notch services. Some are hosted others you can put on your own server.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags apply to marketing, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Innovage, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most online business owners have learned few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a communication vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth learning about.
STRATEGY #4
A pay per click search engine marketing campaign will drive more website prospects and customer traffic at a lower cost than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this technique to a continuous flow of highly targeted visitors.
Consider these points.
A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.
eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.
All these millions are being spent by entrepreneurial businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5225 on page 731 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.
Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html
Here are a few hot search engine suggestions and keyword brain storming ideas to get you going:
- Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
- Remember that people search by typing in more than one word:
- The 7 most used word phrases in search engines according to OneStat.com:
- 2 word phrases 32.58%
- 3 word phrase 25.61%
- 1 word phrases 19.02%
- 4 word phrases 12.83%
- 5 word phrases 5.64%
- 6 word phrases 2.32%
- 7 word phrases 0.98%
- Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
- Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
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The New Mexico Marketing Secret
Go local. Yes, entrepreneurs from New Mexico search for stuff to buy using "New Mexico" as their keyword. That means you must include search ads targeting New Mexico and bid on keyword phrases which have your state: New Mexico.
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The path to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 9 months as you learn the methods. Set a reasonable budget that you are comfortable with (perhaps $78 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other techniques until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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