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internet marketing success, lead generation, internet lead generation
Internet marketing tips, Innovage, Washington DC

Local strategies for Washington DC


Internet marketing tips for Innovage in Washington DC

By ArticleArticle911.com
For updates visit the Innovage Tips Blog



Are people taking in money on the net?


You're seeking information about Washington DC or perhaps Washington DC is where you reside. You're promoting a product or service and you desire to promote it to customers who reside in Washington DC and other states as well. You've read that internet surfers are spending money head over heels every day shopping online and you're determined to figure out how you can tap this online market.

Truth #1 People do make good money on the web, but it's likely not you.

Truth #2 Business owners that do make the money, are not necessarily brighter than you.

Truth #3 What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you any of the following?
  • A person involved with Innovage
  • An individual reselling someone else's products or services?
  • A small business, with your own products or services?
  • An affiliate, linking to other sites to collect commissions on customers you refer?
  • A network marketer, distributor, or direct sales professional marketing products or services of your 'parent' company?
  • Someone with a garage full of 'stuff' you want to get rid of?
  • A web site owner living in Washington DC
  • Or a small business owner thinking about doing one of the above listed items
Washington DC

If any of the above activities sound like you, this article is for you. You are about to discover exactly what to do this year to help guarantee that next year your business, website or blog is enjoyably profitable.

Internet marketing tips and strategies for Innovage...


If you wanted to state simply 'what' the Internet is, you could make a strong case for the statement:
The web is a place to search for information, products and services
Listen closely to what folks say when they're talking about the web:
  • "I'll check MapQuest to find directions..."
  • "Yes, I compared 4 like items and found the best buy online at..."
  • "Let me pull-up the TV guide, I think it's on tonight..."
  • "Welcome onboard, how'd you hear about us? Online?"

Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help internet users find you. It's a little more effort, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one mastered.


STRATEGY #1

Everyone is talking about blogging, but do you have a blog yourself? A blog is little more than a forum for you to rattle on about whatever you're interested in... perhaps things related to your business, your industry, or the benefits and recommendations surrounding your merchandise. Promote your business locally by focusing on how this all relates to Washington DC or the benefits people from Washington DC might experience.

The reason a blog or weblog is a must for your web campaign strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also remember to link to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few highly popular blogs that offer affordable services. Some are hosted others you can host yourself.

STRATEGY #2

Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to explore is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Innovage, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.

Most website owners have learned few people purchase anything on that first visit. How often has anyone ordered or even communicated with you from your site? It takes a bit more "relationship building" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
  • 94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
  • 40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
  • A recently conducted a study on E-mail Newsletter readers and concluded newsletters "create much more of a bond between user and company than a website can"... (Source: The Neilson Norman Group)

What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.

Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a communication vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth investigating.


STRATEGY #4

A search engine marketing campaign will generate more website targeted traffic at a lower cost than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this technique to a continuous flow of highly qualified visitors.

Consider these facts.

Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.

eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.

All these millions are being spent by entrepreneurial businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5301 on page 330 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought you belonged.

Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.

There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.

Get Free Pay-Per-Click Tips
Click link below for details on joining list
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Here are a few expert search engine techniques and keyword brain storming ideas to get you started:

  1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
  2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
  3. Add plurals: 'protein bar' and 'protein bars'
  4. Use abbreviations and acronyms
  5. Use US and UK spellings
  6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.



The Washington DC Marketing Strategy


Go local. Yes, business owners from Washington DC search for stuff to buy using "Washington DC" as their keyword. That means you must include search ads targeting Washington DC and bid on keyword phrases which have your state: Washington DC.
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The secret to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 10 months as you learn the ropes. Set a consistent budget that you are comfortable with (perhaps $86 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.


STRATEGY #5

Don't start any other methods until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.





ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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