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Localized strategies for Florida
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Internet marketing tips for MLM in Florida
By ArticleArticle911.com
For updates visit the MLM Tips Blog
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Are you pulling in money online?
You're interested in Florida or perhaps Florida is the place you reside. You're selling a product or service and you need to promote your product or service to people who reside in Florida and various other places too. You've read that internet surfers are spending lots of money each day shopping online and you're commited to learning how you can earn money from the internet.
Truth #1
People do make a sizable income from their website, but it's likely not you.
Truth #2
Site owners that do make the money, are not necessarily smarter than you.
Truth #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with MLM
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A web site owner living in Florida
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Or someone thinking about doing one of the items listed
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If you are any of the above types, this article is for you. You are about to be taught precisely what to do this year to help ensure that next year your business, website or blog is more profitable.
Internet marketing tips and methods for MLM...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the statement:
The web is a place to dig up things
Listen closely to what people say when they're talking about the web:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help customers find you. It's a little harder, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one mastered.
STRATEGY #1
There's no getting around it, you've gotta have your own blog. A blog (or weblog) is nothing more than a platform facilitating you to blab about what you're taking part in... perhaps subjects related to your products and services, your industry, or the benefits and testimonials surrounding your products and services.
Go local by focusing on how this all relates to Florida or the benefits people from Florida might experience.
The reason a blog or weblog is a must for your web marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few highly popular blogs that offer top notch services. Some are hosted others you can put on your own server.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, MLM, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely cut back your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a delivery vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth learning about.
STRATEGY #4
A search engine marketing campaign will generate more website prospects and customer traffic at a lower cost than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly motivated visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by entrepreneurial businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5284 on page 300 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html
Here are a few hot search engine tips and keyword brain storming ideas to get you thinking:
- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
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The Florida Marketing Secret
Go local. Yes, business owners from Florida search for things using "Florida" as their keyword. That means you must include search engine ads targeting Florida and bid on keyword phrases containing Florida.
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The quickest way to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 12 months as you learn the methods. Set a reasonable budget that you are comfortable with (perhaps $64 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other strategies until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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