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Local methods for Georgia
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Internet marketing tips for Market America in Georgia
By ArticleArticle911.com
For updates visit the Market America Tips Blog
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Who's bringing in cash on the web?
You're doing business in Georgia or perhaps Georgia is where you reside. You're selling a product or service and you want to market your product or service to customers who live in Georgia and various other states too. You've read that consumers are spending lots of money each day shopping online and you're commited to learning how you can get your share of the pie.
Truth #1
People do make a sizable income from their website, but it's probably not you.
Truth #2
Those that do make the money, are not necessarily smarter than you.
Truth #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with Market America
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A web site owner living in Georgia
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Or someone thinking about doing one of the items listed
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If you are any of the above types, this article is for you. You are about to learn precisely what to do this year to help assure that next year your business, website or blog is excedingly profitable.
Internet marketing tips and techniques for Market America...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the following:
The web is a place to dig up things
Listen closely to what people say when they're talking about the web:
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"Do a Google, and get back to me with on what comes up..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help internet users find you. It's a little harder, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one mastered.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services.
Go by focusing on how this all relates to Georgia or the benefits people from Georgia might experience.
The reason a blog or weblog is a must for your online campaign strategy is because it gives you an instant presence on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get registered in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few highly popular blogs that offer top notch services. Some are hosted others you can put on your own server.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Market America, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even communicated with you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a communication vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth learning about.
STRATEGY #4
A search engine marketing campaign will create more website traffic at a lower cost than any other form of website marketing. Period. Yet the biggest majority of website owners ignore this route to a continuous flow of highly qualified visitors.
Consider these statistics.
Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.
eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.
All these millions are being spent by small businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 6000 on page 755 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few very useful search engine techniques and keyword brain storming ideas to get you thinking:
- On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
- FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
- There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.
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The Georgia Marketing Strategy
Go local. Yes, business owners from Georgia search for things using "Georgia" as their keyword. That means you must include listings targeting Georgia and bid on keyword phrases which have your state: Georgia.
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The quickest way to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 9 months as you learn the methods. Set a consistent budget that you are comfortable with (perhaps $64 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.
STRATEGY #5
Don't start any other strategies until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
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