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Localized techniques for Pennsylvania
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Internet marketing tips for Mary Kay in Pennsylvania
By ArticleArticle911.com
For updates visit the Mary Kay Tips Blog
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Are you bringing in cash on the web?
You're interested in Pennsylvania or maybe Pennsylvania is where you live. You're selling a product or service and you want to promote it to people who live in Pennsylvania and various other places too. You've read that consumers are spending lots of money each day shopping online and you're determined to figure out how you can get your share of the pie.
True Statement #1
People do make a lot of money online, but it's likely not you.
True Statement #2
Business owners that do make the money, are not necessarily smarter than you.
True Statement #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you any of the following?
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A person involved with Mary Kay
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A web site owner living in Pennsylvania
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Or a person thinking about doing one of the items listed
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If the things we've listed above remind you of yourself, this article is for you. You are about to learn precisely what to do this year to help assure that next year your business, website or blog is more profitable.
Internet marketing tips and techniques for Mary Kay...
If you wanted to state simply 'what' the Internet is, you could make a strong case for the argument:
The internet is a place to search for information, products and services
Listen closely to what many people say when they're talking about the net:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers find you. It's a little work, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one mastered.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services.
Market statewide by focusing on how this all relates to Pennsylvania or the benefits people from Pennsylvania might experience.
The reason a blog or weblog is a must for your internet promotion strategy is because it gives you an instant voice on the internet to provide news and information about the stuff you are doing. Your blog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few well known blogs that offer affordable services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to explore is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Mary Kay, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.
Most online business owners have discovered few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a marketing vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth looking into.
STRATEGY #4
A search engine marketing campaign will drive more website traffic at a lower cost than any other form of website marketing. Period. Yet the biggest majority of website owners ignore this path to a continuous flow of highly qualified visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by entrepreneurial businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5825 on page 355 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html
Here are a few hot search engine techniques and keyword discovery ideas to get you thinking:
- On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
- FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
- There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.
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The Pennsylvania Marketing Secret
Go local. Yes, business owners from Pennsylvania search for products and services using "Pennsylvania" as their keyword. That means you must include listings targeting Pennsylvania and bid on keyword phrases containing Pennsylvania.
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The path to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 6 months as you learn the rules. Set a reasonable budget that you are comfortable with (perhaps $53 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other strategies until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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