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State specific techniques for Nevada
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Are people pulling in moola on the net?
You're doing business in Nevada or perhaps Nevada is where you live. You're marketing a product or service and you desire to market it to customers who live in Nevada and other locations too. You've read that internet surfers are spending money head over heels each day shopping online and you're commited to learning how you can tap this online market.
Truth #1
People do make good money on the web, but it's likely not you.
Truth #2
Those that do make the money, are not necessarily more web savvy than you.
Truth #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with Multilevel marketing
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A distributor, or network marketer representing products or services?
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An average "joe" with a garage packed with 'junk' you want sell?
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A small business owner, with your own merchandise?
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A reseller of products or services provided by another source?
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Someone pursuing associate or affiliate programs online?
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A website owner living in Nevada
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Or a person thinking about doing one of the above listed items
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If any of the above activities sound like you, this article is for you. You are about to be taught exactly what to do this year to help guarantee that next year your business, website or blog is more profitable.
Internet marketing tips and strategies for Multilevel marketing...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the following:
The internet is a place to find stuff
Listen closely to what many people say when they're talking about the net:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers find you. It's a little harder, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one working.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog is nothing more than a forum helping you to rattle on about what you might be interested in... perhaps topics related to your business, your industry, or the benefits and customer stories surrounding your products and services.
Go local by focusing on how this all relates to Nevada or the benefits people from Nevada might experience.
The reason a blog is a must for your internet promotion strategy is because it gives you an instant presence on the internet to provide news and information about the things you are doing. Your blog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few well known blogs that offer quality services. Some are hosted others you can host.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to start is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Multilevel marketing, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.
Most online business owners have discovered few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a marketing vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth learning about.
STRATEGY #4
A search engine marketing campaign will drive more website traffic at a lower cost than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly targeted visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by home run businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5069 on page 613 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
We recommend the following newsletter
(All list members get a free search engine tips PDF)
Pay-Per-Click Search Engine and Marketing Ideas
Here are a few hot search engine tips and keyword discovery ideas to get you started:
- Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
- Remember that people search by typing in more than one word:
- The 7 most used word phrases in search engines according to OneStat.com:
- 2 word phrases 32.58%
- 3 word phrase 25.61%
- 1 word phrases 19.02%
- 4 word phrases 12.83%
- 5 word phrases 5.64%
- 6 word phrases 2.32%
- 7 word phrases 0.98%
- Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
- Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
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The Nevada Marketing Secret
Go local. Yes, business owners from Nevada search for things using "Nevada" as their keyword. That means you must include search engine ads targeting Nevada and bid on keyword phrases containing Nevada.
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The path to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 11 months as you learn the ropes. Set a monthly budget that you are comfortable with (perhaps $61 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other techniques until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
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