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State specific techniques for Connecticut
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Internet marketing tips for Nexx in Connecticut
By ArticleArticle911.com
For updates visit the Nexx Tips Blog
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Who's bringing in revenue on the web?
You're interested in Connecticut or maybe Connecticut is the place you live. You're selling a product or service and you need to promote your product or service to visitors to your site who live in Connecticut and other states as well. You've read that consumers are spending lots of money every day shopping online and you're determined to figure out how you can tap this online market.
True Statement #1
People do make a sizable income from their website, but it's most likely not you.
True Statement #2
Site owners that do make the money, are not necessarily brighter than you.
True Statement #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you any of the following?
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A person involved with Nexx
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A website owner living in Connecticut
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Or an individual thinking about doing one of the above
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If any of the above activities sound like you, this article is for you. You are about to be taught step-by-step what to do this year to help ensure that next year your business, website or blog is more profitable.
Internet marketing tips and methods for Nexx...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the statement:
The web is a place to search for things
Listen closely to what folks say when they're talking about the net:
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"Do a Google, and get back to me with on what comes up..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers and prospects find you. It's a little more effort, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one up and running.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog is nothing more than a forum helping you to rattle on about what you might be interested in... perhaps topics related to your business, your industry, or the benefits and customer stories surrounding your products and services.
Go local by focusing on how this all relates to Connecticut or the benefits people from Connecticut might enjoy.
The reason a blog or weblog is a must for your online campaign strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog or weblog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few premier blogs that offer top notch services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Nexx, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most web site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely cut back your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a marketing vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth learning about.
STRATEGY #4
A pay per click search engine marketing campaign will generate more website traffic at a lower cost than any other form of website marketing. Without question. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly targeted visitors.
Consider these statistics.
A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.
eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.
All these millions are being spent by small businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5065 on page 708 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few hot search engine tips and keyword brain storming ideas to get you going:
- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
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The Connecticut Marketing Winning idea
Go local. Yes, entrepreneurs from Connecticut search for products and services using "Connecticut" as their keyword. That means you must include listings targeting Connecticut and bid on keyword phrases which have your state: Connecticut.
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The path to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 5 months as you learn the ropes. Set a consistent budget that you are comfortable with (perhaps $63 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.
STRATEGY #5
Don't start any other strategies until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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