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State specific strategies for Idaho
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Internet marketing tips for Nexx in Idaho
By ArticleArticle911.com
For updates visit the Nexx Tips Blog
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Are people pulling in revenue online?
You're seeking information about Idaho or maybe Idaho is the state you reside. You're promoting a product or service and you want to market it to people who live in Idaho and other places too. You've read that consumers are spending money head over heels each day shopping online and you're determined to figure out how you can get your share of the pie.
Truth #1
People do make good money on the web, but it's likely not you.
Truth #2
Business owners that do make the money, are not necessarily brighter than you.
Truth #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with Nexx
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A web site owner living in Idaho
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Or an individual thinking about doing one of the above
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If any of the above activities sound like you, this article is for you. You are about to learn precisely what to do this year to help guarantee that next year your business, website or blog is more profitable.
Internet marketing tips and strategies for Nexx...
If you wanted to state simply 'what' the Internet is, you could make a strong case for the following:
The internet is a place to find information, products and services
Listen closely to what folks say when they're talking about the internet:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers find you. It's a little more effort, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one working.
STRATEGY #1
There's no getting around it, you've gotta have your own blog. A blog (or weblog) is little more than a platform helping you to yack away about what you're taking part in... maybe things related to your business, your industry, or the benefits and testimonials surrounding your products and services.
Market statewide by focusing on how this all relates to Idaho or the benefits people from Idaho might enjoy.
The reason a blog is a must for your internet marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the stuff you are doing. Your blog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few premier blogs that offer quality services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags work, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Nexx, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most web site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy stuff on the Internet:
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a delivery vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth looking into.
STRATEGY #4
A search engine marketing campaign will drive more website traffic at a lower investment than any other form of website marketing. Without question. Yet the vast majority of website owners ignore this path to a continuous flow of highly qualified visitors.
Consider these facts.
A Georgia Tech survey shows that 85% of its respondents discovered websites through search engines and were searching with intent to purchase.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
All these millions are being spent by entrepreneurial businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5260 on page 429 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)
Here are a few expert search engine techniques and keyword exploratory ideas to get you thinking:
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The Idaho Marketing Secret
Go local. Yes, entrepreneurs from Idaho search for stuff to buy using "Idaho" as their keyword. That means you must include search engine ads targeting Idaho and bid on keyword phrases containing Idaho.
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The quickest way to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 10 months as you learn the methods. Set a reasonable budget that you are comfortable with (perhaps $81 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other methods until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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