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State specific techniques for Rhode Island
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Internet marketing tips for Nu Skin in Rhode Island
By ArticleArticle911.com
For updates visit the Nu Skin Tips Blog
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Who's earning money online?
You're doing business in Rhode Island or perhaps Rhode Island is the state you reside. You're selling a product or service and you want to promote it to visitors to your site who live in Rhode Island and various other states as well. You've read that internet surfers are spending lots of money every day shopping online and you're commited to learning how you can get your share of the pie.
True Statement #1
People do make good money on the web, but it's most likely not you.
True Statement #2
Site owners that do make the money, are not necessarily smarter than you.
True Statement #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with Nu Skin
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A distributor, or network marketer representing products or services?
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An average "joe" with a garage packed with 'junk' you want sell?
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A small business owner, with your own merchandise?
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A reseller of products or services provided by another source?
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Someone pursuing associate or affiliate programs online?
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A business owner living in Rhode Island
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Or an individual thinking about doing one of the above listed items
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If any of the above activities sound like you, this article is for you. You are about to learn precisely what to do this year to help guarantee that next year your business, website or blog is excedingly profitable.
Internet marketing tips and strategies for Nu Skin...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the statement:
The internet is a place to dig up stuff
Listen closely to what people say when they're talking about the net:
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"I'll check MapQuest to find directions..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help internet users find you. It's a little tedious, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one mastered.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog is nothing more than a platform for you to speak about what you're taking part in... perhaps topics related to your products and services, your profession, or the benefits and recommendations surrounding your various products.
Promote your business locally by focusing on how this all relates to Rhode Island or the benefits people from Rhode Island might enjoy.
The reason a blog is a must for your internet marketing strategy is because it gives you an instant voice on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few premier blogs that offer affordable services. Some are hosted others you can host.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to explore is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Nu Skin, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most website owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a communication vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth looking into.
STRATEGY #4
A search engine marketing campaign will drive more website prospects and customer traffic at a lower investment than any other form of website marketing. Period. Yet the overwhelming majority of website owners ignore this route to a continuous flow of highly motivated visitors.
Consider these statistics.
A Georgia Tech survey shows that 85% of its respondents discovered websites through search engines and were searching with intent to purchase.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
All these millions are being spent by home run businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5751 on page 368 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few expert search engine techniques and keyword discovery ideas to get you started:
- Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
- Remember that people search by typing in more than one word:
- The 7 most used word phrases in search engines according to OneStat.com:
- 2 word phrases 32.58%
- 3 word phrase 25.61%
- 1 word phrases 19.02%
- 4 word phrases 12.83%
- 5 word phrases 5.64%
- 6 word phrases 2.32%
- 7 word phrases 0.98%
- Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
- Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
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The Rhode Island Marketing Winning idea
Go local. Yes, entrepreneurs from Rhode Island search for stuff to buy using "Rhode Island" as their keyword. That means you must include search ads targeting Rhode Island and bid on keyword phrases containing Rhode Island.
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The quickest way to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 6 months as you learn the methods. Set a monthly budget that you are comfortable with (perhaps $55 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other methods until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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