Internet marketing tips for Oriflame in South Carolina
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internet marketing advertising, pay per click management, lead generation systems
Internet marketing tips, Oriflame, South Carolina

Localized strategies for South Carolina



Internet marketing tips for Oriflame in South Carolina

By ArticleArticle911.com
For updates visit the Oriflame Tips Blog

Are you earning money on the web?


You're seeking information about South Carolina or perhaps South Carolina is where you live. You're promoting a product or service and you want to sell your product or service to visitors to your site who live in South Carolina and various other locations too. You've read that consumers are spending lots of money each day shopping online and you're commited to learning how you can earn money from the internet.

Fact #1 People do make a sizable income from their website, but it's probably not you.

Fact #2 Site owners that do make the money, are not necessarily smarter than you.

Fact #3 The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you any of the following?
  • A person involved with Oriflame
  • A entrepreneurial business, with products or services of your own?
  • Typical homeowner with a garage overflowing with 'stuff' you want sell?
  • A reseller of products or services provided by another source?
  • Someone interested in affiliate programs?
  • An MLM'er, distributor, or network marketing professional representing products or services offered by your company?
  • A business owner living in South Carolina
  • Or someone thinking about doing one of the above listed items
South Carolina

If any of the above activities sound like you, this article is for you. You are about to be taught step-by-step what to do this year to help ensure that next year your business, website or blog is excedingly profitable.

Internet marketing tips and strategies for Oriflame...


If you wanted to simplify 'what' the Internet is, you could make a strong case for the argument:
The net is a place to find information, products and services
Listen closely to what many people say when they're talking about the web:
  • "After a little research I found exactly what I needed..."
  • "Let me pull-up the TV guide, I think it's on tonight..."
  • "Yea, $20 bucks on eBay, can you believe it..."
  • "Welcome onboard, how'd you hear about us? Online?"

Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers find you. It's a little harder, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one working.


STRATEGY #1

Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services. Go by focusing on how this all relates to South Carolina or the benefits people from South Carolina might enjoy.

The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant presence on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get registered in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few highly popular blogs that offer top notch services. Some are hosted others you can host.

STRATEGY #2

Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to explore is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags work, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Oriflame, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.

Most site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "relationship building" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy products or services on the Internet:
  • People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
  • People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
  • 91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)

What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.

Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a delivery vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth investigating.


STRATEGY #4

A pay per click search engine marketing campaign will create more website traffic at a lower cost than any other form of website marketing. Period. Yet the overwhelming majority of website owners ignore this route to a continuous flow of highly targeted visitors.

Consider these statistics.

A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.

eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.

All these millions are being spent by home run businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5448 on page 352 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought you belonged.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.

The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.

There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.

Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html


Here are a few hot search engine suggestions and keyword discovery ideas to get you started:




The South Carolina Marketing Strategy


Go local. Yes, entrepreneurs from South Carolina search for stuff to buy using "South Carolina" as their keyword. That means you must include search engine ads targeting South Carolina and bid on keyword phrases containing South Carolina.
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The quickest way to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 11 months as you learn the methods. Set a monthly budget that you are comfortable with (perhaps $74 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.


STRATEGY #5

Don't start any other methods until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.






ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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