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Local techniques for Virginia
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Internet marketing tips for Pola Cosmetics in Virginia
By ArticleArticle911.com
For updates visit the Pola Cosmetics Tips Blog
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Are people taking in money on the net?
You're seeking information about Virginia or maybe Virginia is where you live. You're promoting a product or service and you need to market it to customers who reside in Virginia and various other states as well. You've read that consumers are spending lots of money every day shopping online and you're commited to learning how you can get your share of the pie.
True Statement #1
People do make a sizable income from their website, but it's likely not you.
True Statement #2
Those that do make the money, are not necessarily more web savvy than you.
True Statement #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with Pola Cosmetics
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A website owner living in Virginia
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Or an individual thinking about doing one of the above
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If the things we've listed above remind you of yourself, this article is for you. You are about to learn precisely what to do this year to help ensure that next year your business, website or blog is more profitable.
Internet marketing tips and techniques for Pola Cosmetics...
If you wanted to state simply 'what' the Internet is, you could make a strong case for the following:
The net is a place to search for things
Listen closely to what many people say when they're talking about the web:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers find you. It's a little harder, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one working.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog (or weblog) is little more than a platform helping you to blab about whatever you might be interested in... perhaps subjects related to your products and services, your profession, or the benefits and endorsements surrounding your products and services.
Go local by focusing on how this all relates to Virginia or the benefits people from Virginia might enjoy.
The reason a blog is a must for your web campaign strategy is because it gives you an instant presence on the internet to provide news and information about the stuff you are doing. Your blog or weblog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get registered in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few well known blogs that offer affordable services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Pola Cosmetics, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.
Most site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely hamper your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a delivery vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth learning about.
STRATEGY #4
A search engine marketing campaign will drive more website targeted traffic at a lower investment than any other form of website marketing. Period. Yet the biggest majority of website owners ignore this path to a continuous flow of highly qualified visitors.
Consider these facts.
Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.
eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.
All these millions are being spent by home run businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5023 on page 683 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)
Here are a few hot search engine techniques and keyword brain storming ideas to get you thinking:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
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The Virginia Marketing Strategy
Go local. Yes, business owners from Virginia search for stuff to buy using "Virginia" as their keyword. That means you must include search ads targeting Virginia and bid on keyword phrases which have your state: Virginia.
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The quickest way to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 10 months as you learn the methods. Set a monthly budget that you are comfortable with (perhaps $54 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other techniques until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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