Internet marketing tips for Pre-Paid Legal in Minnesota
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internet marketing success, web site promotion tips, pay per click marketing
Internet marketing tips, Pre-Paid Legal, Minnesota

State specific methods for Minnesota



Internet marketing tips for Pre-Paid Legal in Minnesota

By ArticleArticle911.com
For updates visit the Pre-Paid Legal Tips Blog

Are people earning revenue online?


You're interested in Minnesota or maybe Minnesota is the state you reside. You're promoting a product or service and you need to promote your product or service to visitors to your site who reside in Minnesota and various other locations as well. You've read that customers are spending money head over heels every day shopping online and you're dead set on figuring out how you can tap this online market.

Truth #1 People do make a lot of money online, but it's probably not you.

Truth #2 Business owners that do make the money, are not necessarily more web savvy than you.

Truth #3 Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you a person like any of the following?
  • A person involved with Pre-Paid Legal
  • A distributor, or network marketer representing products or services?
  • An average "joe" with a garage packed with 'junk' you want sell?
  • A small business owner, with your own merchandise?
  • A reseller of products or services provided by another source?
  • Someone pursuing associate or affiliate programs online?
  • A website owner living in Minnesota
  • Or a small business owner thinking about doing one of the above
Minnesota

If any of the above activities sound like you, this article is for you. You are about to learn step-by-step what to do this year to help ensure that next year your business, website or blog is enjoyably profitable.

Internet marketing tips and techniques for Pre-Paid Legal...


If you wanted to simplify 'what' the Internet is, you could make a strong case for the statement:
The web is a place to find things
Listen closely to what internet users say when they're talking about the web:
  • "Do a Google, and get back to me with on what comes up..."
  • "Yes, I compared 4 like items and found the best buy online at..."
  • "After a little research I found exactly what I needed..."
  • "Let me pull-up the TV guide, I think it's on tonight..."

Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers and prospects find you. It's a little more effort, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one working.


STRATEGY #1

There's no getting around it, you've gotta have your own blog. A blog is nothing more than a platform facilitating you to rattle on about what you might be taking part in... maybe matters related to your business, your industry, or the benefits and recommendations surrounding your various products. Go by focusing on how this all relates to Minnesota or the benefits people from Minnesota might enjoy.

The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant voice on the internet to provide news and information about the stuff you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also consider linking to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.

Need advice? Here are links to a few well known blogs that offer top notch services. Some are hosted others you can put on your own server.

STRATEGY #2

Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Pre-Paid Legal, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.

Most web site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "relationship building" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy products or services on the Internet:
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.

Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a communication vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth looking into.


STRATEGY #4

A search engine marketing campaign will create more website targeted traffic at a lower cost than any other form of website marketing. Without question. Yet the vast majority of website owners ignore this technique to a continuous flow of highly motivated visitors.

Consider these statistics.

Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.

eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.

All these millions are being spent by home run businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5802 on page 627 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.

Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.

There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.

Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru


Here are a few hot search engine suggestions and keyword brain storming ideas to get you thinking:

  1. Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  2. Remember that people search by typing in more than one word:
  3. The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  4. Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  5. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.



The Minnesota Marketing Winning idea


Go local. Yes, entrepreneurs from Minnesota search for products and services using "Minnesota" as their keyword. That means you must include search engine ads targeting Minnesota and bid on keyword phrases containing Minnesota.
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The secret to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 11 months as you learn the rules. Set a monthly budget that you are comfortable with (perhaps $61 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.


STRATEGY #5

Don't start any other strategies until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.






ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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