Internet marketing tips for Primerica in New York
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internet marketing search engine, pay per click search engines, pay per click marketing
Internet marketing tips, Primerica, New York

Local techniques for New York



Internet marketing tips for Primerica in New York

By ArticleArticle911.com
For updates visit the Primerica Tips Blog

Who's making cash on the internet?


You're seeking information about New York or maybe New York is the place you reside. You're selling a product or service and you need to market it to people who live in New York and various other places too. You've read that internet surfers are spending lots of money every day shopping online and you're dead set on figuring out how you can earn money from the internet.

True Statement #1 People do make a lot of money online, but it's most likely not you.

True Statement #2 Business owners that do make the money, are not necessarily more web savvy than you.

True Statement #3 Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you any of the following?
  • A person involved with Primerica
  • A entrepreneurial business, with products or services of your own?
  • Typical homeowner with a garage overflowing with 'stuff' you want sell?
  • A reseller of products or services provided by another source?
  • Someone interested in affiliate programs?
  • An MLM'er, distributor, or network marketing professional representing products or services offered by your company?
  • A web site owner living in New York
  • Or a person thinking about doing one of the above
New York

If any of the above activities sound like you, this article is for you. You are about to learn precisely what to do this year to help ensure that next year your business, website or blog is more profitable.

Internet marketing tips and strategies for Primerica...


If you wanted to state simply 'what' the Internet is, you could make a strong case for the statement:
The internet is a place to search for stuff
Listen closely to what people say when they're talking about the web:
  • "Look what I found online yesterday..."
  • "I'll check MapQuest to find directions..."
  • "Do a Google, and get back to me with on what comes up..."
  • "Yes, I compared 4 like items and found the best buy online at..."

Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help internet users find you. It's a little more effort, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one working.


STRATEGY #1

There's no getting around it, you've gotta have your own blog. A blog is nothing more than a platform facilitating you to rattle on about what you might be taking part in... maybe matters related to your business, your industry, or the benefits and recommendations surrounding your various products. Market statewide by focusing on how this all relates to New York or the benefits people from New York might experience.

The reason a blog is a must for your internet promotion strategy is because it gives you an instant voice on the internet to provide news and information about the activities you are doing. Your blog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your business. Also link to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few premier blogs that offer quality services. Some are hosted others you can put on your own server.

STRATEGY #2

Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags work, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Primerica, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.

Most site owners have discovered few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy stuff on the Internet:
  • People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
  • People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
  • 91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
  • 94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)

What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.

Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a communication vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth investigating.


STRATEGY #4

A search engine marketing campaign will create more website prospects and customer traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the vast majority of website owners ignore this route to a continuous flow of highly targeted visitors.

Consider these points.

Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.

eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.

All these millions are being spent by small businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5231 on page 696 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.

The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.

There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.

Get Free Pay-Per-Click Tips
Click link below for details on joining list
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Here are a few hot search engine tips and keyword discovery ideas to get you thinking:

  1. Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  2. Remember that people search by typing in more than one word:
  3. The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  4. Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  5. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.



The New York Marketing Strategy


Go local. Yes, entrepreneurs from New York search for things using "New York" as their keyword. That means you must include search ads targeting New York and bid on keyword phrases containing New York.
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The path to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 8 months as you learn the rules. Set a reasonable budget that you are comfortable with (perhaps $86 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.


STRATEGY #5

Don't start any other methods until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.






ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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