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affiliate internet marketing, pay per click management, best pay per click
Internet marketing tips, Princess House, Washington DC

Local techniques for Washington DC


Internet marketing tips for Princess House in Washington DC

By ArticleArticle911.com
For updates visit the Princess House Tips Blog

Are you pulling in cash on the net?


You're doing business in Washington DC or maybe Washington DC is where you live. You're selling a product or service and you wish to promote it to customers who reside in Washington DC and other locations too. You've read that customers are spending lots of money each day shopping online and you're commited to learning how you can earn money from the internet.

Truth #1 People do make a sizable income from their website, but it's most likely not you.

Truth #2 Site owners that do make the money, are not necessarily more web savvy than you.

Truth #3 Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you one of the following?
  • A person involved with Princess House
  • A entrepreneurial business, with products or services of your own?
  • Typical homeowner with a garage overflowing with 'stuff' you want sell?
  • A reseller of products or services provided by another source?
  • Someone interested in affiliate programs?
  • An MLM'er, distributor, or network marketing professional representing products or services offered by your company?
  • A business owner living in Washington DC
  • Or a person thinking about doing one of the above listed items
Washington DC

If any of the above activities sound like you, this article is for you. You are about to be taught step-by-step what to do this year to help ensure that next year your business, website or blog is enjoyably profitable.

Internet marketing tips and techniques for Princess House...


If you wanted to state simply 'what' the Internet is, you could make a strong case for the argument:
The web is a place to find stuff
Listen closely to what internet users say when they're talking about the internet:
  • "Do a Google, and get back to me with on what comes up..."
  • "Yes, I compared 4 like items and found the best buy online at..."
  • "After a little research I found exactly what I needed..."
  • "Let me pull-up the TV guide, I think it's on tonight..."

Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers find you. It's a little work, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one working.


STRATEGY #1

Everyone is talking about blogging, but do you have a blog yourself? A blog (or weblog) is nothing more than a platform for you to blab about what you're involved in... maybe subjects related to your website and company, your industry, or the benefits and endorsements surrounding your various products. Promote your business locally by focusing on how this all relates to Washington DC or the benefits people from Washington DC might enjoy.

The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant voice on the internet to provide news and information about the activities you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few well known blogs that offer affordable services. Some are hosted others you can host yourself.

STRATEGY #2

Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to visit is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Princess House, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.

Most website owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "dating" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy products or services on the Internet:
  • 91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
  • 94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
  • 40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)

What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.

Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a marketing vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth learning about.


STRATEGY #4

A pay per click search engine marketing campaign will drive more website traffic at a lower investment than any other form of website marketing. Without question. Yet the vast majority of website owners ignore this path to a continuous flow of highly targeted visitors.

Consider these points.

Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.

A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.

And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.

All these millions are being spent by entrepreneurial businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5699 on page 618 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.

Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.

There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.

Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html


Here are a few very useful search engine suggestions and keyword exploratory ideas to get you going:

  1. Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
  2. Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
  3. Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
  4. "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.



The Washington DC Marketing Secret


Go local. Yes, business owners from Washington DC search for products and services using "Washington DC" as their keyword. That means you must include listings targeting Washington DC and bid on keyword phrases containing Washington DC.
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The secret to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 12 months as you learn the rules. Set a monthly budget that you are comfortable with (perhaps $76 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.


STRATEGY #5

Don't start any other strategies until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.





ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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