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Localized techniques for Arizona
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Internet marketing tips for SeneGence in Arizona
By ArticleArticle911.com
For updates visit the SeneGence Tips Blog
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Are you pulling in money on the internet?
You're interested in Arizona or maybe Arizona is the place you reside. You're marketing a product or service and you need to promote your product or service to customers who live in Arizona and various other locations as well. You've read that customers are spending money head over heels each day shopping online and you're dead set on figuring out how you can earn money from the internet.
Fact #1
People do make good money on the web, but it's probably not you.
Fact #2
Those that do make the money, are not necessarily brighter than you.
Fact #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you any of the following?
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A person involved with SeneGence
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A business owner living in Arizona
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Or an individual thinking about doing one of the above
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If any of the above activities sound like you, this article is for you. You are about to learn precisely what to do this year to help ensure that next year your business, website or blog is more profitable.
Internet marketing tips and techniques for SeneGence...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the following:
The web is a place to find information, products and services
Listen closely to what folks say when they're talking about the internet:
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"Look what I found online yesterday..."
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"I'll check MapQuest to find directions..."
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"Do a Google, and get back to me with on what comes up..."
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"Yes, I compared 4 like items and found the best buy online at..."
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help customers and prospects find you. It's a little harder, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one working.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog is little more than a forum for you to rattle on about whatever you're interested in... perhaps things related to your business, your industry, or the benefits and recommendations surrounding your merchandise.
Go by focusing on how this all relates to Arizona or the benefits people from Arizona might experience.
The reason a blog is a must for your internet campaign strategy is because it gives you an instant presence on the internet to provide news and information about the activities you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few premier blogs that offer affordable services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags work, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, SeneGence, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even communicated with you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely hamper your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your website visitors. Email as a marketing vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth learning about.
STRATEGY #4
A pay per click search engine marketing campaign will generate more website prospects and customer traffic at a lower cost than any other form of website marketing. Without question. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly qualified visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by small businesses, big businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5772 on page 714 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
Pay Per Click puts you behind the mix-master where you can whip-up perfectly worded ads (referred to as listings) with lively headlines (referred to as titles), compelling descriptions (10 to 20 words or so) and stir up perfect matches between keywords and keyword phrases. YOU control everything and the destination or landing pages you want to link search prospects to.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding against your competition for the best spots. Keywords popular among site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
We recommend the following newsletter
(All list members get a free search engine tips PDF)
Pay-Per-Click Search Engine and Marketing Ideas
Here are a few expert search engine techniques and keyword brain storming ideas to get you going:
- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
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The Arizona Marketing Secret
Go local. Yes, business owners from Arizona search for stuff to buy using "Arizona" as their keyword. That means you must include search ads targeting Arizona and bid on keyword phrases containing Arizona.
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The secret to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 11 months as you learn the ropes. Set a reasonable budget that you are comfortable with (perhaps $72 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other techniques until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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