Warning: include() [function.include]: open_basedir restriction in effect. File(/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php) is not within the allowed path(s): (/home/dhollings/:/tmp:/var/tmp:/usr/local/lib/php/) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Southern-Living-At-Home-in-Tennessee--.html on line 86
Warning: include(/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php) [function.include]: failed to open stream: Operation not permitted in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Southern-Living-At-Home-in-Tennessee--.html on line 86
Warning: include() [function.include]: Failed opening '/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php' for inclusion (include_path='.:/usr/local/lib/php:/php/includes') in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Southern-Living-At-Home-in-Tennessee--.html on line 86
|
|
Local strategies for Tennessee
|
|
Are you earning revenue online?
You're seeking information about Tennessee or maybe Tennessee is where you live. You're selling a product or service and you wish to sell it to customers who live in Tennessee and other states as well. You've read that internet surfers are spending money head over heels each day shopping online and you're commited to learning how you can earn money from the internet.
Fact #1
People do make good money on the web, but it's likely not you.
Fact #2
Those that do make the money, are not necessarily more web savvy than you.
Fact #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
-
A person involved with Southern Living At Home
-
An individual reselling someone else's products or services?
-
A small business, with your own products or services?
-
An affiliate, linking to other sites to collect commissions on
customers you refer?
-
A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
-
Someone with a garage full of 'stuff' you want to get rid of?
-
A website owner living in Tennessee
-
Or someone thinking about doing one of the items listed
|
|
If the things we've listed above remind you of yourself, this article is for you. You are about to learn precisely what to do this year to help assure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and methods for Southern Living At Home...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the argument:
The internet is a place to search for information, products and services
Listen closely to what folks say when they're talking about the web:
-
"After a little research I found exactly what I needed..."
-
"Let me pull-up the TV guide, I think it's on tonight..."
-
"Yea, $20 bucks on eBay, can you believe it..."
-
"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help internet users find you. It's a little tedious, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one working.
STRATEGY #1
There's no getting around it, you've gotta have your own blog. A blog (or weblog) is nothing more than a platform facilitating you to blab about what you're taking part in... perhaps subjects related to your products and services, your industry, or the benefits and testimonials surrounding your products and services.
Promote your business locally by focusing on how this all relates to Tennessee or the benefits people from Tennessee might enjoy.
The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant presence on the internet to provide news and information about the things you are doing. Your blog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few well known blogs that offer top notch services. Some are hosted others you can host.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Southern Living At Home, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
-
40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
-
People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
-
91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a communication vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth looking into.
STRATEGY #4
A search engine marketing campaign will create more website traffic at a lower cost than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly targeted visitors.
Consider these statistics.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by entrepreneurial businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5259 on page 695 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)
Here are a few hot search engine tips and keyword exploratory ideas to get you started:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
|
The Tennessee Marketing Winning idea
Go local. Yes, people from Tennessee search for stuff to buy using "Tennessee" as their keyword. That means you must include search engine ads targeting Tennessee and bid on keyword phrases which have your state: Tennessee.
Warning: mysql_connect() [function.mysql-connect]: Access denied for user 'root'@'localhost' (using password: YES) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfutil.inc.php on line 58
ERROR: Access denied for user 'root'@'localhost' (using password: YES)
Warning: mysql_query() [function.mysql-query]: Access denied for user 'apache'@'localhost' (using password: NO) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfmini.php on line 104
Warning: mysql_query() [function.mysql-query]: A link to the server could not be established in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfmini.php on line 104
Warning: mysql_close(): supplied argument is not a valid MySQL-Link resource in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfutil.inc.php on line 78
ERROR: SELECT COUNT(*) FROM tcbfeed WHERE ( ( fkey2 LIKE '% cf %' ) OR ( fkey2 LIKE '% internet %' ) OR ( fkey2 LIKE '% marketing %' ) OR ( fkey2 LIKE '% a2k %' ) ) ;
ERROR: 1045: Access denied for user 'apache'@'localhost' (using password: NO)
|
The path to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 9 months as you learn the ropes. Set a monthly budget that you are comfortable with (perhaps $61 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other strategies until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
|
ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
|
© Copyright 2005 by
ArticleArticle911.com
or article author
Top of Page
|
|
|
Warning: require_once() [function.require-once]: open_basedir restriction in effect. File(/home/sites/dhollings/articlearticle911.com/news_about/carp.php) is not within the allowed path(s): (/home/dhollings/:/tmp:/var/tmp:/usr/local/lib/php/) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Southern-Living-At-Home-in-Tennessee--.html on line 554
Warning: require_once(/home/sites/dhollings/articlearticle911.com/news_about/carp.php) [function.require-once]: failed to open stream: Operation not permitted in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Southern-Living-At-Home-in-Tennessee--.html on line 554
Fatal error: require_once() [function.require]: Failed opening required '/home/sites/dhollings/articlearticle911.com/news_about/carp.php' (include_path='.:/usr/local/lib/php:/php/includes:../:../../:../../../:../../../../:../../../../../') in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-Southern-Living-At-Home-in-Tennessee--.html on line 554
| |
