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Localized methods for Washington DC
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Are people bringing in moola on the internet?
You're interested in Washington DC or maybe Washington DC is the place you live. You're selling a product or service and you desire to promote it to visitors to your site who reside in Washington DC and various other places as well. You've read that internet surfers are spending lots of money every day shopping online and you're determined to figure out how you can earn money from the internet.
Fact #1
People do make a sizable income from their website, but it's likely not you.
Fact #2
Business owners that do make the money, are not necessarily brighter than you.
Fact #3
What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you any of the following?
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A person involved with Stanley Home Products
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A distributor, or network marketer representing products or services?
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An average "joe" with a garage packed with 'junk' you want sell?
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A small business owner, with your own merchandise?
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A reseller of products or services provided by another source?
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Someone pursuing associate or affiliate programs online?
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A web site owner living in Washington DC
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Or a person thinking about doing one of the above listed items
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If you are any of the above types, this article is for you. You are about to be taught precisely what to do this year to help guarantee that next year your business, website or blog is excedingly profitable.
Internet marketing tips and techniques for Stanley Home Products...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the argument:
The net is a place to search for things
Listen closely to what many people say when they're talking about the net:
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"I'll check MapQuest to find directions..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help internet users find you. It's a little tedious, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one up and running.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog (or weblog) is nothing more than a platform for you to blab about what you're involved in... maybe subjects related to your website and company, your industry, or the benefits and endorsements surrounding your various products.
Market statewide by focusing on how this all relates to Washington DC or the benefits people from Washington DC might enjoy.
The reason a blog is a must for your web campaign strategy is because it gives you an instant voice on the internet to provide news and information about the stuff you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few well known blogs that offer affordable services. Some are hosted others you can host.
STRATEGY #2
Invest a little time reading about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags apply to marketing, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Stanley Home Products, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy stuff on the Internet:
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely cut back your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a marketing vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth investigating.
STRATEGY #4
A search engine marketing campaign will drive more website targeted traffic at a lower cost than any other form of website marketing. Without question. Yet the overwhelming majority of website owners ignore this route to a continuous flow of highly qualified visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by home run businesses, large businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5306 on page 374 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.
Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html
Here are a few hot search engine tips and keyword exploratory ideas to get you started:
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The Washington DC Marketing Winning idea
Go local. Yes, entrepreneurs from Washington DC search for stuff to buy using "Washington DC" as their keyword. That means you must include listings targeting Washington DC and bid on keyword phrases which have your state: Washington DC.
The quickest way to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, compose a quality title and description for your search listing and stick with it for at least 6 months as you learn the rules. Set a monthly budget that you are comfortable with (perhaps $62 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.
STRATEGY #5
Don't start any other methods until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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