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Local techniques for West Virginia
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Are people making cash on the web?
You're doing business in West Virginia or perhaps West Virginia is the state you reside. You're marketing a product or service and you desire to market your product or service to customers who reside in West Virginia and various other states as well. You've read that consumers are spending money head over heels every day shopping online and you're dead set on figuring out how you can tap this online market.
Truth #1
People do make a lot of money online, but it's most likely not you.
Truth #2
Business owners that do make the money, are not necessarily more web savvy than you.
Truth #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you one of the following?
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A person involved with Stanley Home Products
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A entrepreneurial business, with products or services of your own?
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Typical homeowner with a garage overflowing with 'stuff' you want sell?
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A reseller of products or services provided by another source?
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Someone interested in affiliate programs?
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An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
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A website owner living in West Virginia
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Or someone thinking about doing one of the items listed
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If you are any of the above types, this article is for you. You are about to learn exactly what to do this year to help assure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and methods for Stanley Home Products...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the following:
The web is a place to dig up stuff
Listen closely to what internet users say when they're talking about the internet:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers find you. It's a little work, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one working.
STRATEGY #1
There's no getting around it, you've gotta have your own blog. A blog (or weblog) is little more than a platform helping you to yack away about what you're taking part in... maybe things related to your business, your industry, or the benefits and testimonials surrounding your products and services.
Market statewide by focusing on how this all relates to West Virginia or the benefits people from West Virginia might experience.
The reason a blog or weblog is a must for your online marketing strategy is because it gives you an instant presence on the internet to provide news and information about the activities you are doing. Your blog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few premier blogs that offer top notch services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to start is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags work, start using them on your blog and in comments you post to other blogs. Open a complimentary photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Stanley Home Products, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most website owners have discovered few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "dating" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a delivery vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth looking into.
STRATEGY #4
A pay per click search engine marketing campaign will create more website traffic at a lower cost than any other form of website marketing. Period. Yet the vast majority of website owners ignore this technique to a continuous flow of highly targeted visitors.
Consider these statistics.
A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.
eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.
All these millions are being spent by entrepreneurial businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5495 on page 531 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
Get Free Pay-Per-Click Tips
Click link below for details on joining list
Subscribe Today (free tips)
Here are a few expert search engine suggestions and keyword discovery ideas to get you going:
- If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
- Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
- Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
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The West Virginia Marketing Strategy
Go local. Yes, people from West Virginia search for things using "West Virginia" as their keyword. That means you must include search ads targeting West Virginia and bid on keyword phrases which have your state: West Virginia.
The path to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 7 months as you learn the methods. Set a reasonable budget that you are comfortable with (perhaps $81 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.
STRATEGY #5
Don't start any other methods until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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