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Localized strategies for Arkansas
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Are people pulling in cash online?
You're interested in Arkansas or perhaps Arkansas is the place you reside. You're selling a product or service and you desire to sell your product or service to people who live in Arkansas and other places as well. You've read that internet surfers are spending money head over heels each day shopping online and you're dead set on figuring out how you can get your share of the pie.
Fact #1
People do make good money on the web, but it's likely not you.
Fact #2
Business owners that do make the money, are not necessarily more web savvy than you.
Fact #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with The Body Shop At Home
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A website owner living in Arkansas
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Or an individual thinking about doing one of the items listed
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If the things we've listed above remind you of yourself, this article is for you. You are about to be taught step-by-step what to do this year to help ensure that next year your business, website or blog is excedingly profitable.
Internet marketing tips and methods for The Body Shop At Home...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the argument:
The internet is a place to search for stuff
Listen closely to what internet users say when they're talking about the web:
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"Do a Google, and get back to me with on what comes up..."
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"Yes, I compared 4 like items and found the best buy online at..."
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers and prospects find you. It's a little more effort, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one working.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog (or weblog) is nothing more than a platform for you to blab about what you're involved in... maybe subjects related to your website and company, your industry, or the benefits and endorsements surrounding your various products.
Market statewide by focusing on how this all relates to Arkansas or the benefits people from Arkansas might experience.
The reason a blog is a must for your web promotion strategy is because it gives you an instant presence on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your various other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few well known blogs that offer top notch services. Some are hosted others you can put on your own server.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing promotion. A good place to visit is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, The Body Shop At Home, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most online business owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even communicated with you from your site? It takes a bit more "relationship building" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
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40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
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A recently conducted a study on E-mail Newsletter readers and concluded newsletters "create much more of a bond between user and company than a website can"... (Source: The Neilson Norman Group)
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to subscribe to your list.
Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a marketing vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth investigating.
STRATEGY #4
A pay per click search engine marketing campaign will create more website targeted traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this technique to a continuous flow of highly targeted visitors.
Consider these points.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by home run businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5199 on page 616 under the keyword phrase "why bother" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.
The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.
We recommend the following newsletter
(All list members get a free search engine tips PDF)
Pay-Per-Click Search Engine and Marketing Ideas
Here are a few expert search engine suggestions and keyword discovery ideas to get you thinking:
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The Arkansas Marketing Strategy
Go local. Yes, business owners from Arkansas search for products and services using "Arkansas" as their keyword. That means you must include search ads targeting Arkansas and bid on keyword phrases containing Arkansas.
The path to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 6 months as you learn the ropes. Set a monthly budget that you are comfortable with (perhaps $89 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other strategies until you have the strategies outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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