Warning: include() [function.include]: open_basedir restriction in effect. File(/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php) is not within the allowed path(s): (/home/dhollings/:/tmp:/var/tmp:/usr/local/lib/php/) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-The-Body-Shop-At-Home-in-Connecticut--.html on line 87
Warning: include(/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php) [function.include]: failed to open stream: Operation not permitted in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-The-Body-Shop-At-Home-in-Connecticut--.html on line 87
Warning: include() [function.include]: Failed opening '/home/sites/dhollings/articlearticle911.com/news_about/amazonnewsfeed.php' for inclusion (include_path='.:/usr/local/lib/php:/php/includes') in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-The-Body-Shop-At-Home-in-Connecticut--.html on line 87
|
|
State specific methods for Connecticut
|
|
Are people taking in moola on the net?
You're doing business in Connecticut or perhaps Connecticut is the place you reside. You're promoting a product or service and you desire to sell your product or service to people who reside in Connecticut and various other locations as well. You've read that internet surfers are spending money head over heels each day shopping online and you're commited to learning how you can get your share of the pie.
Fact #1
People do make a lot of money online, but it's likely not you.
Fact #2
Site owners that do make the money, are not necessarily brighter than you.
Fact #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
-
A person involved with The Body Shop At Home
-
A entrepreneurial business, with products or services of your own?
-
Typical homeowner with a garage overflowing with 'stuff' you want sell?
-
A reseller of products or services provided by another source?
-
Someone interested in affiliate programs?
-
An MLM'er, distributor, or network marketing professional
representing products or services offered by your company?
-
A business owner living in Connecticut
-
Or a small business owner thinking about doing one of the above
|
|
If the things we've listed above remind you of yourself, this article is for you. You are about to discover step-by-step what to do this year to help guarantee that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and strategies for The Body Shop At Home...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the argument:
The net is a place to search for things
Listen closely to what folks say when they're talking about the internet:
-
"After a little research I found exactly what I needed..."
-
"Let me pull-up the TV guide, I think it's on tonight..."
-
"Yea, $20 bucks on eBay, can you believe it..."
-
"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your task to help customers and prospects find you. It's a little tedious, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that every week you tackle one approach until you have each one up and running.
STRATEGY #1
Everyone is talking about blogging, but do you have a blog yourself? A blog is little more than a forum for you to rattle on about whatever you're interested in... perhaps things related to your business, your industry, or the benefits and recommendations surrounding your merchandise.
Go local by focusing on how this all relates to Connecticut or the benefits people from Connecticut might enjoy.
The reason a blog is a must for your web promotion strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get ranked in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few well known blogs that offer quality services. Some are hosted others you can host yourself.
STRATEGY #2
Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing efforts. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, The Body Shop At Home, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy products or services on the Internet:
-
People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
-
People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
-
91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
-
94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct visitors to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a communication vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth looking into.
STRATEGY #4
A pay per click search engine marketing campaign will generate more website prospects and customer traffic at a lower cost than any other form of website marketing. Without question. Yet the biggest majority of website owners ignore this route to a continuous flow of highly motivated visitors.
Consider these facts.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
A Georgia Tech study shows that 85% of its participants discovered websites through search engines and were searching with the intent to make a purchase.
And... eMarketer research showed that over the past year, search engine marketing has grown tremendously. Growing up to 125% in last year alone -- (US statistics). Paid search accounts for over 30% of total online ad investing.
All these millions are being spent by small businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5100 on page 507 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought you belonged.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.
The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you way more money than it's worth (be careful), but the best we've found is free and is available to anyone joining this internet marketing newsletter.
We recommend the following newsletter
(All list members get a free search engine tips PDF)
Pay-Per-Click Search Engine and Marketing Ideas
Here are a few expert search engine techniques and keyword discovery ideas to get you thinking:
- Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
- Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
- Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
- "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.
|
The Connecticut Marketing Strategy
Go local. Yes, entrepreneurs from Connecticut search for products and services using "Connecticut" as their keyword. That means you must include listings targeting Connecticut and bid on keyword phrases containing Connecticut.
Warning: mysql_connect() [function.mysql-connect]: Access denied for user 'root'@'localhost' (using password: YES) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfutil.inc.php on line 58
ERROR: Access denied for user 'root'@'localhost' (using password: YES)
Warning: mysql_query() [function.mysql-query]: Access denied for user 'apache'@'localhost' (using password: NO) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfmini.php on line 104
Warning: mysql_query() [function.mysql-query]: A link to the server could not be established in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfmini.php on line 104
Warning: mysql_close(): supplied argument is not a valid MySQL-Link resource in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/clickbank/cfutil.inc.php on line 78
ERROR: SELECT COUNT(*) FROM tcbfeed WHERE ( ( fkey2 LIKE '% cfm %' ) OR ( fkey2 LIKE '% rocket %' ) OR ( fkey2 LIKE '% a2k %' ) ) ;
ERROR: 1045: Access denied for user 'apache'@'localhost' (using password: NO)
|
The path to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework at the start to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 11 months as you learn the rules. Set a consistent budget that you are comfortable with (perhaps $96 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other strategies until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
|
ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
|
© Copyright 2005 by
ArticleArticle911.com
or article author
Top of Page
|
|
|
Warning: require_once() [function.require-once]: open_basedir restriction in effect. File(/home/sites/dhollings/articlearticle911.com/news_about/carp.php) is not within the allowed path(s): (/home/dhollings/:/tmp:/var/tmp:/usr/local/lib/php/) in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-The-Body-Shop-At-Home-in-Connecticut--.html on line 556
Warning: require_once(/home/sites/dhollings/articlearticle911.com/news_about/carp.php) [function.require-once]: failed to open stream: Operation not permitted in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-The-Body-Shop-At-Home-in-Connecticut--.html on line 556
Fatal error: require_once() [function.require]: Failed opening required '/home/sites/dhollings/articlearticle911.com/news_about/carp.php' (include_path='.:/usr/local/lib/php:/php/includes:../:../../:../../../:../../../../:../../../../../') in /home/dhollings/domains/articlearticle911.com/public_html/article_search/local_marketing/---Internet-marketing-tips-for-The-Body-Shop-At-Home-in-Connecticut--.html on line 556
| |
