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State specific strategies for Oregon
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Internet marketing tips for USANA in Oregon
By ArticleArticle911.com
For updates visit the USANA Tips Blog
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Are you pulling in moola on the internet?
You're seeking information about Oregon or maybe Oregon is where you live. You're marketing a product or service and you wish to sell your product or service to customers who reside in Oregon and various other places too. You've read that consumers are spending lots of money each day shopping online and you're determined to figure out how you can tap this online market.
Truth #1
People do make good money on the web, but it's likely not you.
Truth #2
Those that do make the money, are not necessarily smarter than you.
Truth #3
Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with USANA
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A web site owner living in Oregon
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Or someone thinking about doing one of the above listed items
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If the things we've listed above remind you of yourself, this article is for you. You are about to learn step-by-step what to do this year to help ensure that next year your business, website or blog is excedingly profitable.
Internet marketing tips and methods for USANA...
If you wanted to simplify 'what' the Internet is, you could make a strong case for the following:
The net is a place to find information, products and services
Listen closely to what people say when they're talking about the internet:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help internet users find you. It's a little more effort, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one up and running.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog is nothing more than a forum helping you to rattle on about what you might be interested in... perhaps topics related to your business, your industry, or the benefits and customer stories surrounding your products and services.
Market statewide by focusing on how this all relates to Oregon or the benefits people from Oregon might enjoy.
The reason a blog or weblog is a must for your internet marketing strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the stuff you are doing. Your blog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also consider linking to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.
Need advice? Here are links to a few well known blogs that offer quality services. Some are hosted others you can put on your own server.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to spend time at is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, USANA, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the invitation to subscribe to your RSS or XML feed.
Most web site owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
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94% of US adults who have subscribed to a permission based (opt-in) email have made a purchase from the retailer... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely diminish your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to join your list.
Internet marketing tips Bonus Idea: Many web site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your web site visitors. Email as a marketing vehicle has lost some of its effectiveness and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth learning about.
STRATEGY #4
A pay per click search engine marketing campaign will drive more website prospects and customer traffic at a lower cost than any other form of website marketing. Without question. Yet the vast majority of website owners ignore this path to a continuous flow of highly targeted visitors.
Consider these facts.
Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.
eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.
All these millions are being spent by small businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5967 on page 311 under the keyword phrase "middle of nowhere" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.
Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you upwards of $100 (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.
We recommend the following newsletter
(All list members get a free search engine tips PDF)
Pay-Per-Click Search Engine and Marketing Ideas
Here are a few very useful search engine tips and keyword exploratory ideas to get you started:
- If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
- Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
- Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
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The Oregon Marketing Winning idea
Go local. Yes, people from Oregon search for things using "Oregon" as their keyword. That means you must include listings targeting Oregon and bid on keyword phrases which have your state: Oregon.
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The secret to results with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 5 months as you learn the rules. Set a monthly budget that you are comfortable with (perhaps $42 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and energy.
STRATEGY #5
Don't start any other strategies until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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