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search engine optimization tip, pay per click search engine, pay per click engines
Internet marketing tips, Warm Spirit, South Carolina

Localized methods for South Carolina


Internet marketing tips for Warm Spirit in South Carolina

By ArticleArticle911.com
For updates visit the Warm Spirit Tips Blog

Are you making money on the web?


You're doing business in South Carolina or maybe South Carolina is where you reside. You're marketing a product or service and you wish to market your product or service to customers who reside in South Carolina and other locations too. You've read that customers are spending money head over heels every day shopping online and you're commited to learning how you can earn money from the internet.

True Statement #1 People do make a sizable income from their website, but it's most likely not you.

True Statement #2 Site owners that do make the money, are not necessarily more web savvy than you.

True Statement #3 What separates those that make money and those that go broke has more to do with common sense approaches than graduate course degrees. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you one of the following?
  • A person involved with Warm Spirit
  • A entrepreneurial business, with products or services of your own?
  • Typical homeowner with a garage overflowing with 'stuff' you want sell?
  • A reseller of products or services provided by another source?
  • Someone interested in affiliate programs?
  • An MLM'er, distributor, or network marketing professional representing products or services offered by your company?
  • A website owner living in South Carolina
  • Or someone thinking about doing one of the above
South Carolina

If the things we've listed above remind you of yourself, this article is for you. You are about to learn step-by-step what to do this year to help guarantee that next year your business, website or blog is enjoyably profitable.

Internet marketing tips and strategies for Warm Spirit...


If you wanted to simplify 'what' the Internet is, you could make a strong case for the following:
The web is a place to search for information, products and services
Listen closely to what people say when they're talking about the net:
  • "Look what I found online yesterday..."
  • "I'll check MapQuest to find directions..."
  • "Do a Google, and get back to me with on what comes up..."
  • "Yes, I compared 4 like items and found the best buy online at..."

Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help internet users find you. It's a little tedious, but it's not nearly as hard as you might expect. Give yourself about one hour to explore in detail each strategy listed below. After you learn the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one up and running.


STRATEGY #1

Everyone is talking about blogging, but do you have a blog yourself? A blog is nothing more than a platform for you to speak about what you're taking part in... perhaps topics related to your products and services, your profession, or the benefits and recommendations surrounding your various products. Go by focusing on how this all relates to South Carolina or the benefits people from South Carolina might enjoy.

The reason a blog or weblog is a must for your internet promotion strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the stuff you are doing. Your blog or weblog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also remember to link to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.

Need advice? Here are links to a few premier blogs that offer top notch services. Some are hosted others you can host yourself.

STRATEGY #2

Invest a little time learning about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to visit is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags interact with your site, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Warm Spirit, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.

Most website owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy stuff on the Internet:
What's the bottom line here? No matter how much traffic you generate to your web pages or blog, if you do not provide visitors a compelling reason to sign-up for a newsletter, you will likely hamper your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.

Internet marketing tips Bonus Idea: Many site owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a delivery vehicle has lost some of its penetration and profitability in recent years. Users are confused about what is quality content in their email folder and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complicated as they sound and are worth investigating.


STRATEGY #4

A search engine marketing campaign will generate more website targeted traffic at a lower investment than any other form of website marketing. Without question. Yet the vast majority of website owners ignore this path to a continuous flow of highly targeted visitors.

Consider these statistics.

A Georgia Tech survey revealed that over 80% of its respondents discovered web sites through search engines and were searching with intent to buy something.

eMarketer statistics showed that last year, search engine marketing (SEM) skyrocketed. Growing over 120% -- just in the US. Paid search advertising accounts for about 40% of total internet ad spending.

All these millions are being spent by home run businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you maximum control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5289 on page 637 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your site belonged.

With pay-per-click, web site owners decide how high in the rankings (or search results page) they want to appear by bidding a penny at a time for the best spots. Keywords popular among web site owners cost more while other more diligent web site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

Pay Per Click puts you behind the wheel where you can steer towards a perfectly worded PPC ads (known as listings) with snappy headlines (known as titles), interesting descriptions (10, 15 or 20 words approximately) and stir up perfect matches between keywords and keyword phrases. YOU make all decisions and the destination or landing pages you want to link search prospects to.

The unique advantage in PPC marketing is that you can bid on dozens or hundreds of keywords associated to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.

There are many newsletters and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.

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Here are a few expert search engine tips and keyword exploratory ideas to get you going:

  1. Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  2. Remember that people search by typing in more than one word:
  3. The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  4. Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  5. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.



The South Carolina Marketing Secret


Go local. Yes, people from South Carolina search for stuff to buy using "South Carolina" as their keyword. That means you must include search ads targeting South Carolina and bid on keyword phrases which have your state: South Carolina.
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The quickest way to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework in the beginning to find less expensive keywords to bid on, write a quality title and description for your search listing and stick with it for at least 11 months as you learn the methods. Set a reasonable budget that you are comfortable with (perhaps $78 a month) and consider that your dues in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.


STRATEGY #5

Don't start any other methods until you have the methods outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.





ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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