Internet marketing tips for Weekenders USA in Michigan
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internet marketing resource, pay per click, pay per click affiliates
Internet marketing tips, Weekenders USA, Michigan

State specific techniques for Michigan


Internet marketing tips for Weekenders USA in Michigan

By ArticleArticle911.com
For updates visit the Weekenders USA Tips Blog

Are people bringing in cash on the net?


You're seeking information about Michigan or maybe Michigan is the place you live. You're marketing a product or service and you wish to promote your product or service to visitors to your site who reside in Michigan and other states too. You've read that internet surfers are spending lots of money every day shopping online and you're commited to learning how you can earn money from the internet.

True Statement #1 People do make a lot of money online, but it's likely not you.

True Statement #2 Site owners that do make the money, are not necessarily more web savvy than you.

True Statement #3 Those that are successful online are not especially gifted or better educated, but rather they have learned a few tricks of the internet trade. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.

Are you any of the following?
  • A person involved with Weekenders USA
  • An individual reselling someone else's products or services?
  • A small business, with your own products or services?
  • An affiliate, linking to other sites to collect commissions on customers you refer?
  • A network marketer, distributor, or direct sales professional marketing products or services of your 'parent' company?
  • Someone with a garage full of 'stuff' you want to get rid of?
  • A business owner living in Michigan
  • Or someone thinking about doing one of the items listed
Michigan

If any of the above activities sound like you, this article is for you. You are about to learn exactly what to do this year to help guarantee that next year your business, website or blog is excedingly profitable.

Internet marketing tips and methods for Weekenders USA...


If you wanted to clarify 'what' the Internet is, you could make a strong case for the statement:
The net is a place to find stuff
Listen closely to what people say when they're talking about the internet:
  • "Do a Google, and get back to me with on what comes up..."
  • "Yes, I compared 4 like items and found the best buy online at..."
  • "After a little research I found exactly what I needed..."
  • "Let me pull-up the TV guide, I think it's on tonight..."

Everybody's looking, finding, or searching for something. Everybody. So, it's your job to help customers find you. It's a little work, but it's not nearly as hard as you probably expect. Give yourself about one hour to explore in detail each strategy listed below. After you understand the basics, you might wish to pace your efforts so that once week you tackle one approach until you have each one working.


STRATEGY #1

Everyone is talking about blogging, but do you have a blog yourself? A blog (or weblog) is nothing more than a platform for you to blab about what you're involved in... maybe subjects related to your website and company, your industry, or the benefits and endorsements surrounding your various products. Promote your business locally by focusing on how this all relates to Michigan or the benefits people from Michigan might enjoy.

The reason a blog or weblog is a must for your online promotion strategy is because it gives you an instant platform to be heard on the internet to provide news and information about the activities you are doing. Your blog should link to your other web pages and sites. Blogs are "search engine" friendly and much more likely to get listed in Google, MSN search, Yahoo etc than your website.

Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you and your website. Also consider linking to this profile page from your various other web site pages.

Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't write sales pitches.

Need advice? Here are links to a few premier blogs that offer affordable services. Some are hosted others you can host yourself.

STRATEGY #2

Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to visit is Technorati http://www.technorati.com/help/tags.html

Once you understand the basics of how tags apply to marketing, start using them on your blog and in comments you post to other blogs. Open a free photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Weekenders USA, or your products and services. Don't forget your tags!

Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.

Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.



STRATEGY #3

Start an opt-in e-mail list and/or give visitors the chance to subscribe to your RSS or XML feed.

Most online business owners have unfortunately found out few people purchase anything on that first visit. How often has anyone ordered or even emailed you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
  • 40% of adults with net access, subscribe to or have received opt-in e-mail in the past three months... (Source: Bigfoot Interactive)
  • People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
  • 91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)

What's the bottom line here? No matter how much traffic you manage to get to your web pages or blog, if you do not provide visitors a motivating reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.

Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a communication vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unwanted advertisements. XML or RSS feeds are not nearly as complex as they sound and are worth learning about.


STRATEGY #4

A search engine marketing campaign will drive more website prospects and customer traffic at a lower cost than any other form of website marketing. Period. Yet the vast majority of website owners ignore this route to a continuous flow of highly targeted visitors.

Consider these statistics.

Research by Jupiter-MetaMetrix shows that search engine usage is expanding at double-digit rates. A Marketing Sherpa report showed that web site owners who used search engine promotional campaigns realize 25% - 490% revenue growth.

eMarketer research showed that over the past year, search engine marketing (SEM) has skyrocketed. Growing nearly 125% in last year -- in the US alone. Paid search advertising accounts for over 35% of total online ad spending.

All these millions are being spent by home run businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you full control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5221 on page 398 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.

With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.

Pay Per Click positions you behind the the controls where you can whip-up well worded ads (called listings) with zippy headlines (referred to as titles), compelling descriptions (10 or maybe 20 words) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search visitors to.

The great advantage in PPC marketing is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 penny or a few pennies a click.

There are many expert websites and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to people joining this internet marketing newsletter.

Musings of an Internet Guru: Newsletter
Click here to subscribe (free PPC eBook included)
http://www.danhollings.com/class/newsletter.html


Here are a few very useful search engine tips and keyword discovery ideas to get you going:

  1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
  2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
  3. Add plurals: 'protein bar' and 'protein bars'
  4. Use abbreviations and acronyms
  5. Use US and UK spellings
  6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.



The Michigan Marketing Winning idea


Go local. Yes, people from Michigan search for things using "Michigan" as their keyword. That means you must include search engine ads targeting Michigan and bid on keyword phrases containing Michigan.
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The path to making money with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 10 months as you learn the methods. Set a reasonable budget that you are comfortable with (perhaps $83 a month) and consider that your investment in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and commitment.


STRATEGY #5

Don't start any other methods until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.





ArticleArticle911.com source:

Article researched by ArticleArticle911.com staff and contributors.




© Copyright 2005 by ArticleArticle911.com or article author

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