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State specific strategies for Arkansas
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Internet marketing tips for Your website in Arkansas
By ArticleArticle911.com
For updates visit the Your website Tips Blog
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Are you pulling in revenue on the web?
You're seeking information about Arkansas or perhaps Arkansas is the state you live. You're promoting a product or service and you wish to promote it to customers who reside in Arkansas and other places too. You've read that consumers are spending lots of money every day shopping online and you're dead set on figuring out how you can get your share of the pie.
Fact #1
People do make a sizable income from their website, but it's most likely not you.
Fact #2
Site owners that do make the money, are not necessarily more web savvy than you.
Fact #3
The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies. The difference in the 'haves' and 'have-nots' is not measured by any number of college degrees, but rather by the application of a few common sense strategies.
Are you a person like any of the following?
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A person involved with Your website
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An individual reselling someone else's products or services?
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A small business, with your own products or services?
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An affiliate, linking to other sites to collect commissions on
customers you refer?
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A network marketer, distributor, or direct sales professional
marketing products or services of your 'parent' company?
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Someone with a garage full of 'stuff' you want to get rid of?
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A website owner living in Arkansas
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Or someone thinking about doing one of the above
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If any of the above activities sound like you, this article is for you. You are about to learn exactly what to do this year to help assure that next year your business, website or blog is enjoyably profitable.
Internet marketing tips and strategies for Your website...
If you wanted to clarify 'what' the Internet is, you could make a strong case for the following:
The web is a place to dig up information, products and services
Listen closely to what many people say when they're talking about the net:
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"After a little research I found exactly what I needed..."
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"Let me pull-up the TV guide, I think it's on tonight..."
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"Yea, $20 bucks on eBay, can you believe it..."
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"Welcome onboard, how'd you hear about us? Online?"
Everybody's looking, finding, or searching for something. Everybody. So, it's your business to help them find you. It's a little harder, but it's not nearly as hard as you would likely expect. Give yourself about one hour to explore in detail each strategy listed below. After you are exposed to the basics, you might wish to pace your efforts so that each week you tackle one approach until you have each one mastered.
STRATEGY #1
Blogs have become a required part of any well planned marketing strategy. Bottom line, get one. A blog is nothing more than a forum helping you to rattle on about what you might be interested in... perhaps topics related to your business, your industry, or the benefits and customer stories surrounding your products and services.
Promote your business locally by focusing on how this all relates to Arkansas or the benefits people from Arkansas might experience.
The reason a blog or weblog is a must for your online promotion strategy is because it gives you an instant voice on the internet to provide news and information about the things you are doing. Your blog or weblog should link to your various web pages and sites. Blogs are "search engine" friendly and much more likely to get registered in Google, MSN search, Yahoo etc than your website.
Invest a little quality time setting up a 'profile page' on your blog (or connected to your blog) that tells visitors a little about you. Also link to this profile page from your various other web site pages.
Post short but frequent messages every week (more often if possible). Keep it lively, interesting, and topical but above all don't hype and don't publish sales pitches.
Need advice? Here are links to a few highly popular blogs that offer affordable services. Some are hosted others you can host.
STRATEGY #2
Invest a little time studying about "folksonomy" or "tags" and how they can benefit your online marketing campaign. A good place to explore is Technorati http://www.technorati.com/help/tags.html
Once you understand the basics of how tags function, start using them on your blog and in comments you post to other blogs. Open a no cost photo sharing account at Flickr http://flickr.com/ to upload photos with descriptive titles and stories related to your business, Your website, or your products and services. Don't forget your tags!
Open a FURL http://furl.net/ account to save and share bookmarks or favorites linked to all your important web pages. Again, add well worded descriptions and associate proper tags to every bookmarked page.
Never stop linking... return to your other site pages, your blog, and your profile page and add links to your Flickr and FURL pages.
STRATEGY #3
Start an opt-in e-mail list and/or give visitors the opportunity to subscribe to your RSS or XML feed.
Most site owners have learned few people purchase anything on that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "schmoozing" to get past first base, so to speak.
Here's what researchers have learned about who's most likely to buy merchandise on the Internet:
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People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners.
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People don't tend to buy on those first dates when they first visit the site. It's those newsletters that people sign up for - on the sites - that do it.
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91% of opt-in subscribers are more likely to buy... (Source: eMarketer Inc)
What's the bottom line here? No matter how much traffic you drive to your web pages or blog, if you do not provide visitors a good reason to sign-up for a newsletter, you will likely reduce your opportunity to make sales by over 90%. Add a subscription box to every page that you plan to direct internet traffic to. Do not list any web page on a search engine, business card, or other promotion if that page does not have a way for visitors to sign up for your list.
Internet marketing tips Bonus Idea: Many website owners now offer XML or RSS feeds as an alternative to newsletter subscriptions (not necessarily a replacement). Explore options to offer XML or RSS feeds to your site visitors. Email as a communication vehicle has lost some of its punch and profitability in recent years. Users are confused about what is quality content in their inbox and what is SPAM and unsolicited advertisements. XML or RSS feeds are not nearly as technical as they sound and are worth investigating.
STRATEGY #4
A pay per click search engine marketing campaign will drive more website targeted traffic at a lower investment than any other form of website marketing. Without a doubt. Yet the overwhelming majority of website owners ignore this path to a continuous flow of highly qualified visitors.
Consider these facts.
A Georgia Tech survey shows that 85% of its respondents discovered websites through search engines and were searching with intent to purchase.
Jupiter-MetaMetrix statistics show that search engine usage is expanding at double-digit rates. Marketing Sherpa studies report that website owners who implement search engine marketing campaigns realize a 24% - 500% greater revenue.
All these millions are being spent by home run businesses, corporate businesses and people just like you. It's called PAY-PER-CLICK ( PPC or COST-PER-CLICK ) and it allows you complete control over your search engine listings. No more optimizing, waiting and praying only to end up as listing number 5685 on page 638 under the keyword phrase "find me if you can" because that's where some search engine employee (or worse yet, some robot) thought your search engine listing belonged.
Pay Per Click places you behind the mix-master where you can whip-up well worded PPC ads (called listings) with spiffy headlines (called titles), interesting descriptions (10 to 20 words or so) and bake up perfect matches between keywords and keyword phrases. YOU chose and the destination or landing pages you want to link search customers to.
With pay-per-click, site owners decide how high in the rankings (or search results page) they want to appear by bidding penny by penny for the top spots. Keywords popular among web site owners cost more while other more diligent site owners find less expensive keyword niches that may bring equally good results for much lower per-click bid rates.
The unique advantage in PPC advertising is that you can bid on dozens or hundreds of keywords connected to your products, services, business or affiliate offer while never spending a penny until someone CLICKS your listing. Add to this the fact that some keyword listings in some PPCs can start as low as 1 cent a click.
There are many lists and eBooks with recommendations about setting up a PPC marketing campaign. Many charge you an arm and a leg (be careful), but the best we've found is free and is available to you by joining this internet marketing newsletter.
Recommended Newsletter: Musings of an Internet Guru
Follow link below to join (search engine eBook complimentary)
Join: Musings of an Internet Guru
Here are a few expert search engine techniques and keyword discovery ideas to get you thinking:
- Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
- Remember that people search by typing in more than one word:
- The 7 most used word phrases in search engines according to OneStat.com:
- 2 word phrases 32.58%
- 3 word phrase 25.61%
- 1 word phrases 19.02%
- 4 word phrases 12.83%
- 5 word phrases 5.64%
- 6 word phrases 2.32%
- 7 word phrases 0.98%
- Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
- Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
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The Arkansas Marketing Secret
Go local. Yes, entrepreneurs from Arkansas search for stuff to buy using "Arkansas" as their keyword. That means you must include search ads targeting Arkansas and bid on keyword phrases which have your state: Arkansas.
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The secret to success with any pay-per-click marketing campaign is preparation and consistency. Do your homework upfront to find less expensive keywords to bid on, think up a quality title and description for your search listing and stick with it for at least 9 months as you learn the ropes. Set a monthly budget that you are comfortable with (perhaps $41 a month) and consider that your tuition in the search engine school of hard knocks. After you graduate, you'll begin to see results. It's an education worth the time, money and effort.
STRATEGY #5
Don't start any other methods until you have the techniques outlined in this article implemented. However, you should invest in yourself by reading articles and eBooks on internet marketing.
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ArticleArticle911.com source:
Article researched by ArticleArticle911.com staff and contributors.
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© Copyright 2005 by
ArticleArticle911.com
or article author
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