Internet marketing tips for AtHome America
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Aug 30 2005 pm 10:01 pm
Google's Froogle? Can you get your home accessories & decor products displayed there?
As An AtHome America HomeStyle Specialist, the first question you need to ask yourself is: "Where do customers shop?"
- Customers shop at a place that s familiar
- Customers shop at a place they trust
- Customers shop at a place with good prices
- Customers shop at a place that s well promoted
- Customers shop at a place they ve shopped at before.
So what does a consumer's shopping preferences have to do with Google's Froogle? Well simply put; many people have been to Google or Froogle before, it's well promoted, and as always it is convenient. People are basically familiar with Google's various search engines and they trust this newer comparison shopping engine because it's backed by Google. While Google's Froogle doesn't price or sell anything themself, they do allow shoppers to find good prices. They've hit the consumer's nail right on its head.
It's one of the rare exceptions to t...continued...
Aug 24 2005 am 1:47 am
Mompreneurs At Home with AtHome America?
Source: DSA.org
Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Do the math and the males total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has morphed from entrepreneurism and it called Mompreneurism.
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like National Public Radio; their mompreneurs online site draws millions of visitors each month.
In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of moms running their own business from home. Their interviews revealed that these 'Mompreneur' women share certain secrets for their savv...continued...
Aug 18 2005 am 2:39 am
What are the methods that home accessories & decor products can be successfully marketed using a PPC campaign
AtHome America is a direct extension of what owners Lisa Brandau and Becky Wright hold so dear -- spending time with their families and making their homes places of comfort and warmth -- places to relax, create memories, continue traditions and simply "live." Their loving vision and positive feeling of what being at home can be is reflected in the products AtHome America offers: Home Accents, Bed & Bath, Floral, Candles, and more.
As An AtHome America HomeStyle Specialist you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get targeted traffic.
Can your home accessories & decor be sold using a PPC campaign or not? That's your first question, right? But equally important, can you put together a plan that produces more profits and results than promotional expense?
Guess what, the answer is: "without...continued...
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