Internet marketing tips for CUTCO
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Aug 30 2005 pm 8:12 pm
Envision That Potential CUTCO Customers Wore Loudly Colored Red Shirts? In recent months, I have oftentimes had the privilege of consulting with CUTCO sales representatives. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still often get entrepreneurs that say, "marketing on a per-click basis through the various search engines might be marvelous, but I'm not convinced it's for my cutlery, house and kitchenwares."
Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "idea" of marketing on a per-click basis through the various search engines is still not understood. Maybe an analogy will help.
Step into a fantasy world for a moment and imagine how interesting it might be if you could secretively place yourself at the front door of a Target store or JC Penney and immediately spot customers who were looking for your product? Lets say they wore bright Red T-shirts shouting out what they were h...continued...
Aug 24 2005 am 1:48 am
CUTCO and Mompreneurs? Source: DSA.org Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Figure it another way and the boys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It was only a matter of time before a new term has marched to the forefront: Mompreneurism.
Books by Mompreneur: Ellen H. Parlapiano Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Lifetime Television; their mompreneurs online site draws millions of visitors each month.
In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of work at home moms. Their interviews revealed...continued...
Aug 18 2005 am 2:40 am
Step-by-step: cutlery, house and kitchenwares can be marketed by a PPC campaign CUTCO is the largest manufacturer and marketer of high-quality kitchen cutlery and accessories in the United States and Canada. More than 100 kitchen cutlery products are sold under the CUTCO name, as well as a variety of kitchen gadgets, utensils and flatware. The company also carries a line of cookware, sporting and pocket knives and garden tools.
As A CUTCO sales representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get consumers.
Can your cutlery, house and kitchenwares be sold by a PPC campaign or not? That's your first question, right? But equally important, can you implement a campaign that generates more measurable results than expense?
Exciting news, the answer is: "definitely yes."
More tips for your PPC campaign: - Forget stupid characters. We are talking search engine listings (not eBay) so ...continued...
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