Internet marketing tips for Pampered Chef
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Aug 30 2005 pm 8:15 pm
Imagine If All Pampered Chef Prospects Wore Vividly Colored Turquoise T-shirts?
As I reflect upon the people I've assisted in my consulting practice, I sometimes have the honor to working directly or indirectly with Pampered Chef consultants. Regardless of all my attempts to explain, I still from time-to-time get people that say, "marketing on a per-click basis through the various search engines might be marvelous, but I'm not convinced it's for my cookware, house and kitchenwares."
Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "approach" of marketing on a per-click basis through the various search engines is still not understood.
Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?
Imagine if you could park at the front door of a Home Depot or Circuit City and immediately spot customers who were looking for your product? Lets say they wore brilliant Turquoise...continued...
Aug 24 2005 am 1:53 am
Mompreneurs Seem Quite Happy with the Pampered Chef?
Source: Direct Sales Association Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Do the math and the guys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It's know wonder a new term has marched to the forefront: Mompreneurism.
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Lifetime Television; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.
In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these 'Mompreneur' women share certain secrets for success when doing business...continued...
Aug 18 2005 am 2:43 am
If you sell cookware, house and kitchenwares, you're likely wondering how these might be sold online through a PPC marketing campaign
As the premier direct seller of essential kitchen tools, The Pampered Chef has been helping families prepare quick, delicious meals since 1980. Pampered Chef believes that multipurpose tools are the cornerstone of an efficient kitchen. Their products are designed to be used in more than one way, so kitchens are no longer cluttered with rarely used utensils.
As A Pampered Chef consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get search engine traffic.
Can your cookware, house and kitchenwares be sold through a PPC marketing campaign or not? That's your first question, right? But equally important, can you put together a search engine campaign that creates more measurable results than promotional expense?
Good news, the answer is: "most likely."
Tips, Ti...continued...
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