Internet marketing tips for Your franchise
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Aug 30 2005 pm 10:07 pm
Why Froogle? Why Not? Are your franchise products or services listed?
As A Franchise owner, the first question you need to ask yourself is: "Where do customers shop?"
- Consumers frequent places that are familiar
- Consumers frequent places that are convenient
- Consumers frequent places they trust
- Consumers frequent places with fair prices
- Consumers frequent places they ve shopped at in the past.
So what does a consumer's shopping preferences have to do with Froogle? Well simply put; many people are familiar with Google's Foogle and they trust Google because they've been there before, it's well promoted, and as always it is convenient. While Google's Froogle never sets prices on items or markets stuff themself, they do allow shoppers to hunt down good prices and merchants to set whatever pricing they prefer. Froogle has hit the consumer's nail right on its head.
Perhaps is one of those unusual exceptions to the old expression, "there's no such thing as a free lun...continued...
Aug 24 2005 am 1:54 am
Do you run a 'Mompreneur' franchise?
Source: DSA.org
Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Figure it another way and the males total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It was only a matter of time before a new term has marched to the forefront: Mompreneurism.
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Oprah; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.
In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of work at home moms. Their interviews revealed that these work at home women share certain secrets for success when doing business online. Don't miss the inter...continued...
Aug 18 2005 am 2:44 am
Is your franchise product or service internet viable? Can it be sold successfully using Yahoo or Google pay per click
Perhaps the product or service offered by your franchise is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.
As A Franchise owner you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.
Can your franchise product or service be sold using Yahoo or Google pay per click or not? That's your first question, right? But equally important, can you implement a campaign that creates more real customers than cost?
Encouragin...continued...
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