Internet marketing tips for Tomboy Tools
Aug 30 2005 pm 8:15 pm
Imagine If Potential Tomboy Tools Customers Wore Brilliant Orange Jerseys?
In recent months, I've occasionally had the privilege of consulting directly or indirectly with Tomboy Tools home consultants. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still sometimes get individuals that say, "promoting with a pay per click strategy might be good, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my home appliances & tools for women."
I'm certain that one of the reasons I hear this is because the "idea" of promoting with a pay per click strategy is still not understood. Maybe an analogy will help.
Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could park at the front door of a Kmart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Orange tee shirts announcing what they wer...continued...
Aug 24 2005 am 1:54 am
Tomboy Tools for Mompreneurs? Seems likely...
Source: DSA.org
According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Guess what that means? Yes, the boys total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It was only a matter of time before a new term has marched to the forefront: Mompreneurism.
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online site and Message Board draws millions of visitors each month.
In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of at home mompreneurs. Their interviews revealed that these at-home business women share certain secrets for internet success. I borrowed a ...continued...
Aug 18 2005 am 2:43 am
Home appliances & tools for women? That's unique! But how might they be successfully promoted by a pay per click search engine campaign
Tomboy Tools, Inc. is a tools and home improvement techniques company for women. Tomboy Tools started the company from their own frustrations with the hardware industry and the lack of products designed for women. They were women with homes to maintain and projects to get done and needed tools and information designed for women.
Tomboy Tools, Inc. has held a unique position in the marketplace by taking on a huge industry and creating a niche as a women-owned hardware company. Products are chosen according to quality and design features such as well sized for women, ergonomics and features that allow a tool to work smarter. Tools are bundled into well-designed kits that can be tool kits for home, apartment, or dorm room and also specialty kits for plumbing repair, drywall repair, basic tiling and woodworking.
As A Tomboy Tools home consultant...continued...
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